Brand Marketing Manager

Job Type

Full-time

Description

Vantaca's vision is big. We are the leading community management performance software that enables owners and operators, community management teams, and boards and associations to improve business performance. More than just accounting and management software, it is business operating software that helps increase revenue, efficiency, flexibility, and control. A modern cloud architecture with a single-platform design that adapts to 100% of business processes, has proactive reporting, and can integrate with the software and banking partners of choice. Vantaca is focused exclusively on community management and is the trusted and proven technology leader in the community association management industry.

We are a winning team that believes in working together to make big ideas happen. We are a collaborative and visionary group that holds ourselves accountable for our results. Our ability to be nurturing and agile allows us to adapt to change and support each other through any challenges that come our way. We are customer-centric, meaning that we put our customers' needs and preferences at the heart of our work. We are authentic game changers that are building something cool and people like it here.

Overview

The Brand Marketing Manager will play multiple roles in a quickly growing startup. This includes but is not limited to: developing and maintaining all graphics relating to Vantaca, generating awareness on social media outlets by writing about our capabilities in a compelling way for our prospects and customers, upholding brand guidelines and maintaining our forward-facing website.

Accountability Key Initiatives

Graphic Design
Website Management
Social Media
Success Metrics

Number of content assets created & used in demand gen efforts
New LinkedIn/Instagram/Facebook/Twitter followers
Requirements

Conceptualize and produce compelling motion graphics content to enhance storytelling across digital platforms, ensuring alignment with brand identity and marketing goals
Collaborate with UX/UI teams to design and implement user-centric experiences that drive engagement and customer satisfaction, utilizing insights from data and user research
Develop innovative motion-based visuals for social media, campaigns, and advertising, leveraging tools such as After Effects, Premiere Pro, or equivalent
Partner with design, product, and marketing teams to integrate motion graphics seamlessly into broader branding initiatives, focusing on optimizing user journeys and touchpoints
Uphold branding guidelines internally & externally
Drive brand awareness through social media outlets
Own and lead website updates and maintenance
Play an integral role in customer communications & internal communications
Develop appropriate materials for in-person and virtual events and assist in execution
Qualifications

Bachelor's degree in marketing, communications, or relevant field preferred or relevant experience.
3+ years of Marketing experience, preferably in the SaaS technology/software space and B2B.
3+ years of experience developing motion graphics
Demonstrated experience and skills in graphic design in use of latest design in web/social media/tools & techniques
Experience collaborating closely with UX/UI team
Experienced in digital marketing, generating awareness and demand through the full marketing mix across all media
Familiar with marketing automation systems and CMS/Web Platforms (HubSpot)
Entrepreneurial Experience - ideally, experience with a start-up, or early-stage venture, or a successful turn-around situation, is highly desired (proven success and results with limited resources, people, money, time). This would ideally be with a younger, more progressive brand that is disruptive in its market, with a Marketing approach that is cutting-edge.
Proven experience owning these functions within a SaaS/B2B software company.
Our Value Prop to Employees

Our eNPS is +62! (Google it, that is great).
Benefits: Medical, Dental, and Vision kick in day one.
Unlimited PTO (with a requirement for employees to take a minimum of one continuous week per year).
401K with Company Match.
Remote Flexible - come to the office when needed.
Great parental leave benefits.
Named on Inc 5000 list of America's Fastest Growing Private Companies (2021, 2022 and 2023).
Named on Inc 5000 Vet 100 Private Companies list multiple years in a row.
2021 Winner of Coastal Entrepreneur Award, Technology Category.
Active employee-led Culture Committee.
Ongoing industry and professional development trainings available to all employees.
Multiple leaders on the executive committee recognized as 40 under 40 recipients for contributions to business and community.
We're playing offense to win! Our product market fit and our world-class employees make us the leader in our space. We're building something cool and people like it here.

We receive many resumes for our open positions and each one is reviewed by a human being on our recruiting team. We will compare your background with the qualifications and requirements for the position.

If you are selected for an interview you will receive an e-mail from someone on our recruiting team with an @vantaca.com email address. It may take some time for us to review all of the applications so give us some time to respond. We appreciate your interest in this role.

Although we do business around the US, we call North Carolina home. NC was just ranked the #1 state for business in 2022 and 2023 by CNBC and we believe it! The state, and in particular the Wilmington area, is a great place to live and do work. Wilmington, where Vantaca is headquartered, really has something for everyone. Historic Downtown Wilmington runs along the Cape Fear River and offers dozens of shops, restaurants and live entertainment opportunities. If you want to spend some time outdoors, get some sun or go surfing or fishing, you can pick a spot along one of our beautiful beaches. Explore info about where we're headquartered at ***