Associate Media Director, Paid Social

Company Description
With a history that dates back over 80 years, Starcom is a global communications planning and media leader.
We are an agency still grounded in our founding principle that people are at center of all we do.
Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.
With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
Overview
The Associate Media Director is highly motivated, technically savvy, detail oriented, and strives to lead the day to day management of the paid social end of the Precision Group for a dedicated client.
This individual will develop/deliver/inspire Starcom's vision while continuing to build the client's brand.
A successful candidate will have at least 5 years of digital media experience and is a data-driven and thoughtful decision maker who strives to foster an environment of welcomed creativity and learning for their team.
The Associate Director is the main point of contact for the client and must be comfortable with day-to-day client interaction.
Our social team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency.
We are looking for an enthusiastic leader and paid social expert who is keen to submerge themselves into a number of projects.
Responsibilities
Design strategies for leveraging paid media on social networks including but not limited to Facebook & Twitter to deliver against brand objectives
Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies
Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channel
Apply social media knowledge and creativity to brainstorming and strategy sessions
Lead regular check-ins on campaign performance and track against KPIs
Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results
Develop points of view on new technologies, trends and opportunities in the social media marketplace
Foster strong relationships with internal teams and client groups
Qualifications

Bachelor's degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
5+ years of directly related experience
2+ years of people management experience
Minimum of 3+ years working with Facebook, X, Snapchat, Instagram ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools
Previous team management experience
Experience in applying social marketing to drive strict KPI's against brand-building & direct response initiatives
Strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
Understanding of best practices for leveraging social media for brand communication
Must possess strong leadership skills and be comfortable presenting ideas to senior client management
Comprehensive knowledge of best practices for managing and optimizing API/self-serve buys on Facebook and Twitter
Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting
Strong organizational, problem-solving, and communication skills
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Additional Information
Starcom is an Equal Opportunity Employer.
Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
The Power of One starts with our people! To do powerful things, we offer powerful resources.
Our best-in-class wellness and benefits offerings include:


Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S.
based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Compensation Range:
$95,950- $137,865 annually.
This is the pay range the Company believes it will pay for this position at the time of this posting.
Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.
Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.
Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.
For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
The Company anticipates the application deadline for this job posting will be 03/07/2025.
If you require accommodation or assistance with the application or onboarding process specifically, please contact .
All your information will be kept confidential according to EEO guidelines.