Senior Product Marketer - PCO Marketing

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Humana's Primary Care Organization (PCO) is looking for a Senior Product Marketer to join the Local Acquisition Strategy team. The Primary Care Organization is Humana's senior-focused healthcare provider. Our national primary care centers provide value-based care and represent more than 300+ physician practices, 750+ clinicians, and 300k+ patients across 25+ markets. The Primary Care Organization (PCO) is in the midst of significant growth. As a Senior Product Marketer on the Local Acquisition Strategy team, you will be an important part of the Marketing team and vital to the success of the PCO. We're looking for a talented marketer who will play a key role in developing marketing strategies that deliver growth and build the CenterWell and Conviva brands supporting our Management Service Organization (MSO) business.

What you'll do…

Reporting to a Product Marketing Lead of the Local Acquisition Strategy team, you will be responsible for leading and supporting the cross-division efforts of the MSO & Independent Practice Association (IPA) business segment and serve as a critical conduit to the Local Strategy team and select business partners, facilitating seamless communication and strategic alignment. This includes analyzing market trends, consumer behaviors, and competitive dynamics to support marketing strategies that enhance brand positioning and increase market share.

Specifically in the role, you will be responsible for the development and implementation of sophisticated marketing tools and resources that are tailored to driving growth and enhancing operational effectiveness for our MSO business. This involves collaborating with cross-functional teams to ensure the alignment of marketing strategies with overall business goals, optimizing marketing campaigns for maximum effectiveness, and adjusting strategies based on performance data and market feedback.

You'll make an impact as you…

• Engage in close collaboration with the MSO/IPA business team to refine and advance the growth strategy, addressing both B2B and B2C opportunities

• Lead the creation of comprehensive and scalable resources aimed at empowering our affiliate partners with tools that enable them to grow their practices, independently

• Oversee the implementation of strategic initiatives, ensuring they are executed efficiently and effectively, and adjusting based on performance data and feedback from stakeholders

• Serve as a communicator across markets to support the local strategy team in socializing IPA/MSO marketing updates, addressing business partner inquiries and supporting special projects

You'll sweep us off our feet if…

• You bring deep strategic marketing expertise with experience in conducting consumer/market analysis, crafting innovative strategies, and making effective decisions that advance business objectives.

• You are a polished communicator with the ability to leverage data and information in a clear and concise fashion. You are passionate about not just sharing data but telling a story through meaningful insights

• You have strong experience working in traditional and emerging marketing channels, including TV, search, digital, social

• You have experience working with an online e-commerce marketing storefront, including managing relationship with vendors, understanding of product catalog management

• You thrive when working fast, playing well with others, and conquering diverse challenges every day

• You are a self-starter. You get things done, big or small

• You are motivated by goals and metrics - and strive to exceed them

• Ambiguity and setbacks don't faze you - you thrive in complexity and are ever optimistic

Use your skills to make an impact

Required Qualifications

• Bachelor's degree

• 3+ years of business, marketing strategy, digital marketing or media marketing experience

• Positive track record of driving customer engagement with new products, services, and/or experiences

• Data-driven marketer with an ability to leverage data and insights and translate them into winning marketing strategies

• Deep empathy for the customer and ability to translate complexities into simple, comprehensible communications

• Persuasive storyteller who has demonstrated the ability to communicate effectively with senior leaders; executive presence

• Expert knowledge and use of marketing frameworks

• Strategically oriented, critical thinker, resourceful, influential, problem solver

• Highly collaborative mindset and excellent relationship-building skills, including the ability to engage many diverse stakeholders and SMEs, and win their co-ownership in outcomes

• Strong bias for results, self-starter with strong organizational skills, who is thorough and demonstrates a lot of initiative and follow-through

Preferred Qualifications

• Experience working in the health care industry

• Experience in performance marketing

• A great sense of humor

Additional Information

To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

• Satellite, cellular and microwave connection can be used only if approved by leadership

• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including:

• Health benefits effective day 1

• Paid time off, holidays, volunteer time and jury duty pay

• Recognition pay

• 401(k) retirement savings plan with employer match

• Tuition assistance

• Scholarships for eligible dependents

• Parental and caregiver leave

• Employee charity matching program

• Network Resource Groups (NRGs)

• Career development opportunities

Our Hiring Process

As part of our hiring process for this opportunity, we may contact you via.