Senior ABM Campaign Manager

Senior ABM Campaign ManagerRemote - United StatesJR011328

At Ensono, our Purpose is to be a relentless ally, disrupting the status quo and unleashing our clients to Do Great Things! We enable our clients to achieve key business outcomes that reshape how our world runs. As an expert technology adviser and managed service provider with cross-platform certifications, Ensono empowers our clients to keep up with continuous change and embrace innovation.

We can Do Great Things because we have great Associates. The Ensono Core Values unify our diverse talents and are woven into how we do business. These five traits are the key to achieving our purpose.

Honesty, Reliability, Curiosity, Collaboration, Passion

Position Summary:

As the Senior ABM Campaign Manager you will be responsible for planning, executing, and measuring a range of strategic multitouch, multichannel ABM marketing programs for prioritized account lists. Key activities include creating and optimizing impactful campaigns (both at scale and 1:1) based on account intelligence and deepening our relationships with our clients through various marketing channels and events. This is a demand generation role requiring a close collaboration with our sales teams to help secure meaningful meetings and meet revenue goals.

What You Will Do:

• Strategic Campaign Development: Design and execute ABM campaigns tailored to our clients needs. Ensure alignment with strategic business objectives and KPIs with a high-growth mindset.

• Data-Driven Account Intelligence: Analyze target account lists to prioritize and group accounts based on opportunity, buyer need, persona, industry, buying cycle stage, and propensity to buy.

• Marketing Intelligence Analysis: Regularly monitor and analyze market intelligence to identify trends and communicate actionable insights to the sales team.

• Campaign and Content Creation: Develop and deliver targeted marketing programs and content to specific account lists, iterating for maximum engagement. Use AI-driven analytics to inform content personalization and effectiveness.

• Optimized Campaign Execution: Conduct A/B testing and analytics to refine messaging, creatives, and assets, maximizing response and conversion rates.

• Event-Centric Campaign Integration: Strategically incorporate client events into campaign development and execution. Leverage these events as key touchpoints for engagement, demand generation, and relationship building with targeted accounts. Collaborate closely with the events team to create synergistic content and messaging that resonate with our clients.

• Collaborative Teamwork and Sales Alignment: Work closely with the sales team, ensuring regular communication, training, meetings, and alignment on campaign goals and tactics. Foster a collaborative environment to leverage the team's insights and expertise.

• Budget Management and Reporting: Manage and adhere to budget allocations, including following procurement and administrative processes. Forecast and report against key success metrics and show ROI against activities.

• CRM Utilization: Understand and use Salesforce, DemandBase and other ABM best practice tools to activate individual ABM programs.

• High-Value Account Focus : Build repeatable and scalable 1:1 program structure for high-value accounts in alignment with sales strategies.

• Industry Best Practices: Stay informed about ABM best practices, especially those relevant to our clients' needs.

We want all new Associates to succeed in their roles at Ensono. That's why we've outlined the job requirements below. To be considered for this role, it's important that you meet all Required Qualifications. If you do not meet all the Preferred Qualifications, we still encourage you to apply.

What You Will Need:

• Bachelor's degree in Marketing or related field

• 10+ years proven experience in executing and optimizing hyper-personalized B2B ABM campaigns with a client-first mentality

• Ability to understand the 'big picture' and can adjust accordingly

• Strong understanding of key marketing channels, how each channel impacts results, and the ability to pivot strategies accordingly

• Positive 'can do' attitude with the ability to work collaboratively to influence and enable stakeholders from cross-functional teams including product, sales and customer success

• Adaptable & creative, we're looking for someone who is always curious and wants to keep improving. This role requires problem solving based on data analysis, creativity and resourcefulness

• Excellent written, oral and verbal communication

• Strong interpersonal and relationship building skills

• Professional working knowledge of ABM tech stacks

• Strong content development and project management skills

• Familiarity with industry-specific trends and ABM best practices

​ Preferred Qualifications:

• Ideal candidate will be located in the greater Chicago area

• Master's degree

• Salesforce experience

• Marketo, DemandBase, 6sense and/or Pardot experience

• Multi-disciplined creative skills (e. g. video/ webinars/ graphics, etc. ) is a plus

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Why Ensono?

Ensono is a place to make better happen - for our clients and for your career. You can do great things through innovation or collaboration, by learning or volunteering, or to promote diversity and inclusion. You can do great things for your own health or for a healthier planet. Whatever it means to you to do great things we want Ensono to be the place you can do it.

We are a client-facing business, but we do encourage clients to allow us to work remotely most of the time so if you are not required to be on a client site, you can choose to work from home or in our Ensono offices.

Some of our benefits include:

• Unlimited Paid Days Off

• Three health plan options through Blue Cross Blue Shield

• 401k with company match

• Eligibility for dental, vision, short and long-term disability, life and AD&D coverage, and flexible spending accounts

• Paid Maternity Leave, Paternity Leave, and Sabbatical Leave

• Education Reimbursement, Student Loan Assistance or 529 College Funding

• Enhanced fertility coverage

• Wellness program

• Flexible work schedule

• Depending on location, ability to take advantage of fitness centers

As of the date of this posting, a good faith estimate of the current pay scale for this role is $93K to $135K annually based on a full-time schedule. Please note that placement in the range may vary ba.