SEO and CMS Specialist

MAXIMUS
US - Alabama - Birmingham
January 11, 2025

Description & Requirements

Be part of something great

Maximus is a global organisation that specialises in providing health and employment services to millions of people every year. Here in the UK we employ around 5,000 people across the country to deliver services that have a profound impact on people's lives. From assessments and health services to employability programmes and specialist support, we do work that matters with people who care.

Responsible for maintaining and updating all corporate and contract websites following SEO and web principles best practice. Developing SEO strategies and improving onsite performance and user experience to ensure sites can be found easily and drive the desired onsite behaviour. Test, monitor and analyse websites to ensure a great online experience for users of all abilities.

Salary Range

£34,500-£36,000

Benefits

25 days annual leave
9% combined pension
Holiday trade scheme
Flexible benefits package

Key Contacts & Relationships:

Internal

•Communications and Marketing Team

•SLT members

•Operational Teams

•Digital Team

•IT

External

•External stakeholders

•Commissioners

•Partner agencies/organisations

•Platform / advertising companies (Meta, Facebook, Instagram, X (Twitter) LinkedIn, TikTok)

1. Maintain and update all website content and meta data across corporate and contract websites - in line with SEO and best practices

2. Collaborate with Marketing Leads and Website Developers to build new web pages and components using UI and theme styles to ensure a great user experience

3. Analyse user bahaviour on site using tools such as Google Analytics, HotJar, Google Tag Manager and Search Console against desired actions and identify areas for improvement

4. Create and complete test scripts to ensure a site's readiness before go-live, and test user journeys, accessibility compliance and overall site performance

5. Create and A/B test different landing pages to support marketing campaign performance and lead generation

6. Enhance our online presence ensuring SEO, keywords and accessibility scores are optimised across all websites and support paid marketing campaign performance

7. Conduct SEO audits and keyword analysis to create effective SEO strategies to ensure our websites are optimised for search engines and rank competitively for relevant search terms

Qualifications & Experience

• Strong background of website CMS such as WordPress (essential)

• Experience of SEO tools such as SEM Rush, Screeming Frog, Search Console and Yoast (essential)

• Experience of adding and maintaining tracking and keywords on websites

• Knowledge of UI design principles across multiple browsers and devices

• Understanding of web content principles and best practices such as heading structure, SEO fundamentals and web performance analytics

• Basic knowledge of HTML, CCS, JS is desirable.

Individual Competencies

• Excellent analytical skills

• Solid understanding of SEO and website best practice

• Creative, imaginative self-starter who can bring ideas to promote the business

• Strong communicator, with exceptional relationship building skills

• Ability to perform comfortably in a fast-paced, deadline-oriented work environment, managing multiple projects/activities, on time and within budget

• Confident team player

• Good attention to detail skills

• The ability to travel as required.

EEO Statement

Maximus is committed to developing, maintaining and supporting a culture of diversity, equity and inclusion throughout the recruitment process. We know that feeling included has a dramatic impact on personal well-being and are working to ensure that no job applicant receives less favourable treatment due to any personal characteristic. Advertisements for posts will include sufficiently clear and accurate information to enable potential applicants to assess their own suitability for the post.

We are a Disability Confident Leader, thanks to our commitment to the recruitment, retention and career development of people with disabilities and long-term conditions. The Disability Confident scheme includes a guaranteed interview for any applicant with a disability who meets the minimum requirements for a job. When you complete your job application you will find a question asking you if you would like to apply under the Disability Confident Guaranteed Interview Scheme. If you feel that you have a disability and apply under this scheme, providing that you meet the essential criteria for the job, you will then be invited for an interview. YourGuaranteed Interview application will only be shared with the hiring manager and the local resourcing team. Where reasonable, Maximus will review and consider adjustments for those applicants who express a requirement for them during the recruitment process.

Minimum Salary

£

34,500.00

Maximum Salary

38,500.00

Read the full job description and apply online on the recuiter's web-site

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