Marketing Automation Specialist

Alexander Shunnarah Trial Attorneys
US - Alabama - Birmingham
January 20, 2025

Why Work For Us

Alexander Shunnarah Trial Attorneys is a rapidly growing personal injury law firm based in Alabama with offices across the nation. We handle complex cases and provide each attorney and staff with the support they need enabling us to best serve our clients. Our attorneys and staff pride themselves on their skill set, experience, compassion, and commitment. We are dedicated to giving our clients the utmost attention and care while fighting for them to get what they deserve.

At Alexander Shunnarah Trial Attorneys, we take a real approach. We are innovative, always finding ways to be better, and have a go-getter mentality across the board. Each team member plays a critical role in our mission. We know our people are what makes us great. If you're looking for a career where you can help make a difference in the lives of others alongside a supportive team, we encourage you to apply!
What We Value

Client Commitment
Integrity
A Will to Win
Teamwork
Personal Accountability
Passion

What You'll Do:

lWe're seeking a data-driven Marketing Automation Specialist to orchestrate and optimize our client journey automation across multiple channels. This role will be pivotal in designing, implementing, and maintaining automated workflows that deliver precisely targeted messaging based on client journey stages, from initial contact through case resolution, ensuring a seamless and personalized experience across our digital touch points. Additionally:

Design and implement comprehensive automation strategies across email, SMS, client portal, and other digital channels using HubSpot and related platforms
Create and optimize stage-specific messaging for multi-touch nurture campaigns that guide potential clients through their legal journey
Develop sophisticated segmentation strategies to ensure messaging relevance at each client stage
Build targeted content workflows that adapt based on client behavior and case status
Configure and manage integrations between HubSpot and other platforms in our tech stack
Implement rigorous A/B and split testing methodologies to continuously improve campaign performance
Maintain strict data hygiene practices and establish data quality protocols
Analyze campaign metrics to drive data-backed decisions for optimization
Create dynamic content strategies that adapt to different client stages and needs
Ensure compliance with legal communication requirements and privacy regulations
Manage database segmentation and maintain data quality standards
Develop messaging matrices that align with different client journey stages

What You Need:

Demonstrated expertise with HubSpot platform and relevant certifications
Strong understanding of client journey stages and ability to craft appropriate messaging for each stage
Experience in developing dynamic content strategies based on user behavior and journey stage
Strong track record of maintaining data integrity and implementing data quality processes
Proven experience in designing and executing A/B tests with statistical significance
Experience with SMS marketing platforms and compliance requirements
Strong understanding of email marketing best practices and deliverability
Experience with client portal systems and integration management
Strong analytical skills with ability to translate data into actionable insights
Understanding of CRM systems and data management
Knowledge of privacy regulations and communication compliance requirements

Preferred Qualifications:

Experience with API integrations and workflow automation tools
Background in customer journey mapping and optimization
Understanding of legal client acquisition and retention processes

Technical Skills:

HubSpot (Marketing Hub, CRM)
Email marketing platforms
SMS marketing platforms
Marketing automation workflows
Database management and data quality tools
Analytics and reporting tools
CRM systems
Integration management
A/B testing methodologies and statistical analysis
Dynamic content creation and management

The Ideal Candidate Will:

Excel at crafting stage-appropriate messaging that resonates with clients
Understand the nuances of communication at different client journey stages
Have a passion for data-driven decision making
Understand the critical importance of data quality in automation
Be experienced in designing and analyzing A/B tests to drive improvements
Take a methodical approach to testing and optimization
Be detail-oriented with a focus on accuracy and precision
Have strong problem-solving abilities and analytical thinking
Be able to translate complex data insights into actionable strategies

What You Get:

A Great Role: Full-time position with opportunities to grow and contribute to impactful cases.
Comprehensive Benefits: Dental, vision, and health insurance, plus supplemental insurance and paid time off.
A Supportive Environment: Join a team that values collaboration, innovation, and your professional development.
A Competitive Salary: $80-90k (dependent on experience)

Ready to advance your career and make a real difference? Apply now and become a vital part of our dedicated team!

Alexander Shunnarah Trial Attorneys is committed to a diverse and inclusive workplace. Alexander Shunnarah Trial Attorneys is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please email ***.

Read the full job description and apply online on the recuiter's web-site

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