Event Account Manager
Location: US, Remote
Start Date: March 2025
Compensation: $70,000 - $90,000 Base Salary + Commission
Application Deadline: February 5, 2025
We are seeking a highly motivated, results-driven self-starter for the role of Event Sales Manager, Exhibit Booth Sales, responsible for driving exhibitor sales and supporting two key conference brands: Cardiometabolic Health Congress (CMHC) and PAINWeek. Each conference currently holds one annual event in the fall, with potential for additional events in the future. The Sales Manager will report directly to the Director, Events and will play a critical role in driving sales, managing client relationships, and coordinating with internal teams to ensure smooth event execution.
Key Responsibilities:
Sales & Business Development:
Exhibit Space Sales:
Sell booth space for both Cardiometabolic Health Congress (CMHC) and PAINWeek, targeting companies in treatment of pain, cardiometabolic care, neurology, pharmaceuticals, healthcare, medical devices, neuromodulation, and laboratory sectors.
Upselling:
Proactively upsell value-added products and services to enhance exhibitors' and sponsors' event experience, maximizing their investment.
Exhibit Hall Management:
Oversee the design and management of the exhibit hall layout, ensuring the space is utilized effectively and provides a cohesive, impactful environment for exhibitors.
Lead Generation & Research:
Conduct in-depth market research to identify and qualify potential exhibitors for upcoming conferences, leveraging industry insights and trends.
Nurture leads through relationship-building, converting prospects into long-term clients.
Client & Account Management:
Serve as the primary point of contact for exhibitors, collecting specifications, timelines, and deliverables.
Communicate project details and ensure client needs are met, passing deliverables to the appropriate internal teams (design, social, web, etc. ).
Vendor Relations & Event Logistics:
Manage vendor timelines and monitor deliverables (e. g. , print materials, booth setup), ensuring all service providers meet deadlines.
Develop and manage project timelines, working backwards from the event date to track milestones and deadlines.
Oversee logistics such as booth layouts, signage, and materials, ensuring timely execution.
Internal Coordination & Project Management:
Collect and organize client deliverables, ensuring they are routed to the appropriate teams.
Maintain clear communication across internal teams to meet deadlines and ensure quality execution of exhibitor needs.
Administrative & Post-Event:
Handle exhibitor contracts, payments, and post-event follow-up.
Collect feedback from exhibitors for continuous event improvement and relationship-building.
CRM & Database Management:
Utilize CRM for sales management, efficiently tracking leads, contacts, and sales activities.
Maintain up-to-date contact records, tagging contacts based on preferences, disease states, and products/services of interest.
Develop and implement automated follow-up workflows to nurture leads and keep prospects engaged throughout the sales process.
Industry Awareness:
Stay current on industry trends, including new product launches, mergers, acquisitions, and other significant developments impacting exhibitor and sponsor interests.
Travel Requirements:
Spend approximately one week onsite at each of the two national conferences.
Travel occasionally and infrequently as required by sponsors/exhibitors.
Qualifications:
Experience:
Proven track record in B2B sales, particularly in trade shows, conferences, or healthcare sectors
Minimum of 3-5 years of successful B2B sales experience
Strong background in trade shows, conferences, or healthcare sectors
Familiarity with the event planning and management lifecycle
Demonstrated history of meeting or exceeding sales targets
Experience in developing and maintaining a robust sales pipeline
Proven ability to build and nurture long-term client relationships
Experience in managing key accounts and high-value partnerships
In-depth understanding of the healthcare, pharmaceutical, or related industries
Ability to stay current with industry trends and leverage them in sales strategies
Experience working with marketing, operations, and event management teams
Ability to align sales objectives with overall business goals
Proficiency in consultative selling techniques
Experience with solution-based selling approaches
Track record of identifying and capitalizing on new business opportunities
Experience in expanding existing accounts through upselling and cross-selling
Skilled in negotiating complex deals and service agreements
Understanding of pricing strategies and value proposition communication
Proven ability to thrive in fast-paced, deadline-driven environments
Experience managing multiple projects and priorities simultaneously
Technical Skills:
Proficient in CRM tools, especially HubSpot
Advanced Microsoft Office Suite skills (Excel, PowerPoint, Word)
Knowledge of event management software (e. g. , Cadmium Expo Harvester) is advantageous
Soft Skills:
Exceptional communication and relationship-building abilities
Strong upselling capabilities for products and services
Excellent organizational and multitasking skills
Detail-oriented with ability to thrive in fast-paced environments
Education:
Bachelor's degree in Business Administration, Biosciences, Healthcare, Pharmaceutical Marketing, or related field preferred
Compensation:
Base salary range: $70,000 - $90,000
Additional commission on net sales
High earning potential based on performance
Additional Information
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to
Our benefits include:
Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four.
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