Account Director Commerce- Kroger/Grocery

Who We Are:


At VML, we are a beacon of innovation and growth in an ever-evolving world.
Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration.
With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.
Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology.
We deliver end-to-end solutions that result in revolutionary work.

Who we are looking for:


VML is seeking an Account Director to manage program development, execution activities while driving brand strategy through retail partners and influencing the shopper along the omni-channel path to purchase for a new client of ours.
Ensure program success by building and maintaining strong customer relationships through delivery of expert counsel, understanding of the business, flawless execution, and achievement of objectives.
What you'll do:

Build rapport and credibility with day-to-day and senior level clients based on trust and expert strategic counsel
Serve as an expert in the client's business and category, staying abreast of competitors, product development and market trends, and sharing information with internal team members
Stay alert for opportunities to grow client business; research client's category and competitive landscape; define key strategic issues and opportunities for the brand/category and impact on client's objectives; author POVs and strategies to address issues/opportunities and present to client
Develop and execute marketing solutions to address client's challenges
Provide well-grounded marketing recommendations and ideas to clients based on their objectives and business needs
Own development of proposals/presentations with input from account lead
Collaborate with the client, account director, strategy and creative to develop creative briefs
Manage the creative development process from concept phase through to production
Evaluate copy, layouts, artwork, media plans and productions materials and make suggested revisions in keeping with agreed upon strategy and business objectives
Quickly and effectively resolve client problems/concerns to ensure client satisfaction
Evaluate effectiveness of marketing program, make recommendations to optimize future iterations of the program and determine next steps
Lead internal and client meetings, presentations and calls; prepare relevant documents, including agendas, presentation decks and follow up communications, etc.
Manage project scopes and budgets; alert client of financial and timing implications of their request(s); secure client approval to proceed; and revise budgets as needed
Keep agency team informed of client requests and changes; anticipate potential problems and potential implications; proactively develop and execute solutions; allocate necessary resources
Who you are:

Able to build relationships and collaborate effectively with clients, agency partners, other departments and teams to successfully deliver quality work
Able to communicate clearly, thoroughly, succinctly and in a timely manner both verbally and in writing; responds to comments, suggestions and criticisms in a thoughtful and constructive manner
Strong presentation skills; successfully presents and sells new thinking, strategies and/or ideas to clients
Strong attention to detail, organization and process orientation, demonstrated through actively and effectively managing timelines, budgets, and deliverables for multiple projects simultaneously
What you'll need:

8+ years of advertising or marketing experience; agency experience required
Shopper marketing/retail experience required, specifically with Kroger, and other grocery retailers a plus
Comprehensive knowledge of client category and business objectives, and a clear understanding of the key strategic issues that impact the client's business
Experience managing and/or mentoring individuals and providing actionable constructive feedback
Strong leadership, client management, and communication skills
What we offer:

Passionate, driven people

| We champion a culture of people that do extraordinary work.
Consciously cultivated culture

| We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
Competitive benefits

| What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
Growth-minded opportunities

| We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.

VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status.
We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

The base salary range for this position at the time of this posting is indicated below.
Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.
We offer a competitive benefits package, click WPP Benefits for more details.

$75,000-$180,000 USD

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward.
Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond.
Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency.
For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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