Develop and maintain an effective fuel pricing management process to ensure competitive pricing strategy is fully and consistently implemented on the ground; define authority levels and establish a control process for pricing management.
• Provide support in Mobility pricing management
• : Timely and accurately provide key information (e.g., MOPS, product cost, exchange rate, the margin by product by depot, etc.) with the strategic option to propose to GM to support timely decision-making on the new retail price. Ensure that newly offered retail prices yield a maximum C3 margin.
Manage and ensure the systematic process for smooth operation on general price change (GPC for Mobility Nationwide, and price differentiation for selective products at selective sites) in an accurate and timely manner.
• Effective communication
• : Ensure clear and timely communication to internal customers (especially Mobility Sales & Op. Team) and external customers (i.e., motorists) about price changes.
Manage and deliver Mobility network's pricing operations by using designated systems e.g., GSAP, Fuel Business System (BPOS), FPS, Comprise and ARMED, and relevant tools.
Manage corrective price (RBA/DO) & corrective invoice price (DO), ensuring alignment with pricing policy, business procedure, and the manual of authority. Implement a control process.
Define authority level, pricing scheme, and/or volume incentives in coordination with the Pricing manager and relevant stakeholders.
Provide support to Retailers/TM/DM when required in relation to accessing and understanding relevant pricing systems and tools e.g., Comprise, ARMED.
Regularly update the key elements of pricing structure, e.g., transfer price, excise duty, oil fuel fund, energy conservation fund etc. Assess cost structure and make value-added analysis.
Deliver solid analysis in defining site/region/nationwide pricing strategies and implementing the same.
Provide Pricing Manager with regular updates on margin optimization strategies and tracking of targets.
Manage price survey. Monitor the Retail site's pricing compliance and ensure the regular sharing of compliance reports to the Mobility Sales & Operations team.
Develop and maintain relevant reports, tools and analysis on pricing information, inclusive of margin, to support business decision-making (daily, weekly, monthly etc and ad-hoc) to help understand better volume/margin performance of individual sites, price elasticities, trends/patterns in sales etc; measure effectiveness of the pricing actions and suggest course correction if required.
What we need from you?.
As Pricing analyst, you will Assist the Pricing Manager in implementing potential marketing activities targeted to improve Shell's competitive price positioning perception and support the execution of FOPP (Fuels Operational Pricing Policy) as well as provide relevant inputs when needed.
You will continuously monitor market, competitors, legislation & customer demand trends; Identify impact on business P&L and propose changes to mitigate risks identified.
Fluency in the Thai language (Can read and speak) and English are must.
Preferably having pricing operations experience, ideally in Mobility.
Strong analytical skills, including advanced Excel and data analytical tools e.g., Power BI, programming/coding VBA, Alteryx, Python/R/VBA.
Experience in synthesizing insights from substantial amounts of information, including scenario modeling (automate/standardize).
Ability to multitask and handle competing priorities, work virtually and under pressure with a resilience mindset without the time supervision.
• Collaboration and commercial mindset
• : A team player with good communication and interpersonal skills; understanding and providing relevant recommendations that maximize benefits for the organization in line with business priorities.
Preferably having knowledge in Fuel Pricing System (FPS)/Fuel Business System (FBS)/GSAP.
Self-starter with an innovative mindset, can-do attitude, and flexibility to respond to business needs.
University degree in economics, finance, marketing.
Experience with oil markets and risk management is a plus.
With 5 to 7 years of relevant experience.
• Job skills required
• : Excel, English, Thai, Compliance, Power BI
• Job skills preferred
• : Risk Management, Finance, Python
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