Marketing Executive

At Fresh, we create beauty products that perform with experiences that transform.
Born in Boston, Raised in New York. What began as a small collection in a neighborhood shop by our founders Lev & Alina, has evolved into a full lifestyle line of skincare, lip care, body care, and fragrance sold all over the world.
The sensoriality of our products-their textures and scents-sets us apart. It's this combination of high efficacy and amazing sensations that we're known for, and why those who know us love us. Lev says fresh creates products people don't know they need-and then can't live without. Our founders still work with the brand every day to fulfill their original dream of making beauty that performs and transforms.
We are driven by our never complacent indie spirit where the sky's the limit. This approach is initiated by Lev and Alina and lived by the entire organization. Our boundless curiosity fuels our search for the extraordinary, whether it's a moment of pleasure in nature or an experience of generosity in our shops. Where fresh goes, beauty follows. We're pioneers-in product, in experience, in culture, and in process.
We believe that fresh is more than what it sells; it's the emotional connection to the brand that we call the sixth sense. It's the heartfelt experience we craft for our people and our guests.
Fresh is a brand of LVMH group worldwide. In SEA, it is managed through L Beauty Pte Ltd, a joint venture between LVMH group and Luxasia.
We are looking for an engaged, motivated and driven Marketing Executive, responsible to Communications & Media Engagement for the brand in Thailand. This role is suited to someone who is truly enthusiastic about brand building and communications. We are looking for someone who is creative, detailed and understands luxury & lifestyle skincare.
This is a full-time position, reporting to the Marketing Manager.
• JOB DESCRIPTION*:
Media & Communications (PR & Social)
• Champion engaging propositions and strong story angles to create buzz through paid and unpaid channels for fresh offline and online
• Lead and execute social engagement strategies and be in the forefront to test emerging media
• Keep abreast of new mediums/methods of communication to stay current in our strategy.
• Develop press, media and influencer experience programs to bring consistent excitement
• Strong rapport with media and KOLs to develop brand love to secure maximum brand visibility
• Key stakeholder to manage all press and influencer relations
• Ensure language, messaging and assets adopted are locally relevant and adhere to advertising standards.

Influencers
• Integrate KOLs as part of the broader marketing campaign
• Manage KOLs from selection, rates negotiation, briefs, asset approvals, feedback, etc.
• Maintain direct relationships with key influencers
• Follow through on campaign deliverables and reporting

PR
• Strategize PR as part of 360 marketing campaigns
• Manage press release, media pitching, interviews, product seeding and tracking
• Execute PR sendouts & Events from concept development to activation, media list and reporting
• Develop and prepare content for e-retailer if needed

Social Media/Website
• Strategize Facebook/Line Official Account/Lazada Feed content calendar to storytell launches and campaigns
• Liaise with freelance to manage community messages on Facebook in a timely manner
• Monthly quantitative and visual reporting with KPIs, media and earned social values
• Lead and drive Line Official Account
• Liaise with regional team to develop local content (translation) for website

Paid Media
• Liaise with designer for asset preparation in a timely manner
• Prepare content/caption aligned with launches and campaigns

Retailer Partnership & Marketing Operations
• Manage and track all marketing PO & expenses, liaise with all suppliers for payment procedure and vendor registration
• Support across function in projects, events and total business strategy
• Tasked to take on and support ad-hoc projects/campaigns
• Requirements*:
• 1-3 years' experience in a similar capacity - experience in beauty would be a bonus
• Tertiary qualification in Marketing, Business, Communications, or a related field
• Excellent writing and communication skills
• Understand digital content types for targeted channel marketing
• A positive thinker, driven to 'make a contribution' to Fresh
• Possess a creative flair and able to think outside the box
• Detail oriented, organized, multi-tasker and mindful of timelines
• Able to multi-task in a fast-paced and changing dynamic environment
• Self-motivated, willing and energetic individual with the ability to work within a small team
• 'Beauty Junkie' with a passion for skincare