Reckitt is looking for the Data Performance Manager who is a self-starter and can manage time on projects and provide detailed activity and performance of daily work results. As a start-up, the Performance Manager is expected to be adaptable and flexible to change as the organization grows as products will change, client accounts will grow, and project tasks will change.
• Scope of Work*
• Identify areas & build initiative for driving performance suggesting actions of CRM program
• Use information to help create inspiring activities to achieve key driver benchmarks for winning new projects KPIs & optimizing existing projects
• Be a key person to data collaborate & utilization from commercial plan with cross functions & CRM partners
• Lead to analyse identifying issues & opportunities from database reflect to strategy : identifying need state, purchase behaviour
• Lead to measure full funnel business results of CRM program
• Manage team to collate and analyse daily, weekly and monthly sales key driver information (ie acquisition, conversion, repurchase) including with cross functions i.e. eCom/ Martech team/ CRM partners
• Lead to build one view of CRM Dashboard/ report from internal & external data sources
• Requirements*:
• Education background in Marketing, Media, Communications, Business or a related field is preferred
• 2+ years of experience executing on digital marketing data
• 2+ years using data visualization/Martech tools to display one view reports and share important findings
• Analytical and a passion for measuring and assessing results, driving continuous improvement, and A/B testing
• Knowledge of website functionality, principles, and different providers
• FMCG experience preferred but not required
• Digital marketing and advertising platform experience (Google, Facebook, Google Ads, and Google Analytics) required
• Understanding of consumers insights and analytics to convert insights in bespoke campaigns
• Experience working with CRM systems, Salesforce preferred but not required
• User-centric. Highly creative and comes with experience in delivering compelling mobile app and web content for target audiences
• Build solid relationships and provide excellent customer service
• Have strong collaboration & teamwork skills. Expected to partner closely with the support team, vendor partners, and clients
• Use sound judgement and critical thinking skills. Be able to solve complex issues, problems, and solve things on your own
• Stay up to date with industry trends in digital/ CRM campaigns
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