Assistant Marketing Manager

Funding Societies | Modalku is the largest SME digital financing platform in Southeast Asia. We are licensed in Singapore, Indonesia, Thailand, and registered in Malaysia. We are backed by Sequoia India and Softbank Ventures Asia Corp amongst many others and provides business financing to small and medium-sized enterprises (SMEs), which is crowdfunded by individual and institutional investors. And here at Funding Societies | Modalku we live by our core values:
• Serve with Obsession: Build win-win relationships for the long-term by having a customer obsession.
• Grow Relentlessly: Strive to become our best, most authentic selves.
• Enable Teamwork, Disable Politics: Only by forging togetherness, we help each other succeed.
• Test Measure Act: Stay curious and reinvent ourselves, through innovation and experimentation. Focus on Impact: Create impact through bias for action and tangible results.
• We are in search of a Assistant Marketing Manager who will be developing and planning marketing and campaign strategy, including implementation to maximize marketing throughout all channels to achieve the company target whilst engaging and build sustainable relationships with relevant parties, such as related associations, advertising agencies, press, vendors and KOLs etc.
• Requirements
• :
• What you will do
• Develop and manage marketing campaigns to drive user acquisition (for borrower, partner and lender), maintain engagement and improve retention through online and offline channels that align with the current business strategy and goals
• Analyze campaign performance, understand the drivers of ROI, identify key learnings and iterate quickly
• Understand and regularly monitor/track competitor movement to keep updated with their marketing/business activities as references and insights
• Manage to build/maintain relationship with targeted media list, related associations including conducting regular media visits between Funding Societies key spokesperson and the targeted media and associations, including responding to media inquiries within their preferred timeline
• Develop and manage strategy for social media and blog performance for Funding Societies Thailand
• Working together with Human Resources team to manage internal communications activities to maintain engagement with internal stakeholders and maintain c-NPS score
• Manage all planning, traffic and scheduling for all the following activities: marketing events, pitching events, promotion materials, public relations, internal communications, and ongoing campaigns
• Compile monthly reports on the result of all stated above activities
• Work closely with creative design team to develop relevant marketing collaterals
• Work closely with finance team to track monthly marketing budget vs. spending
• Work closely with the digital marketing team to collaborate as a business partner to support digital campaigns and manage business activities schedule.
• What we are looking for
• Bachelor's degree in marketing, advertising, or communications
• At least 2-3 years of related working experience including business partnering (B2B marketing is a must)
• Good command of spoken and written Thai & English
• Excellent communication and problem-solving skills
• Experience in Financial Institution (Banking, Lending, Insurance, Payments, Fintech) would be preferable
• Experience in driving result-oriented marketing campaigns with good network of freelancers/vendors/production house/agencies to support the execution of strategies
• Experience in managing/executing a quantitative and qualitative marketing research
• Experience in navigating CMS (i.e. Contentful, Hubspot) and CRM tools (i.e. Zoho and Pipedrive) would be preferable
• Possess some basic knowledge about digital marketing is an added advantage
• Outstanding team player with an business partnership mindset to interact effectively with marketing and non-marketing colleagues
• Demonstrates ability to prioritize task and activities effectively; focus on critical few, communicates and aligns conflicting priorities & proposes solutions
• Benefits
• - Time off - We would love you to take time off to rest and rejuvenate. We offer flexible paid vacations as well as many other observed holidays by country. We also like to have our people take a day off for special days like birthdays and work anniversaries.
• Flexible Working - We believe in giving back the control of work & life to our people. We trust our people and love to provide the space to accommodate each and everyone's working style and personal life.
• Medical Benefits - We offer health insurance coverage for our employees and dependents. Our people focus on our mission knowing we have their back for their loved ones too.
• Mental Health and Wellness - We understand that our team productivity is directly linked to our mental and physical health. Hence we have Wellness Wednesdays and we engage partners to provide well-being coaching. And we have ou