Brand Manager

Karo Healthcare
SE - Stockholms kommun
January 14, 2025

Karo Healthcare, a dynamic and growing company, is all about making smart choices for everyday healthcare.
With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries.
Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others.
Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.
Since 2019, under EQT ownership, we're rapidly heading towards a €1 billion European leadership position in consumer health.Join us at Karo Healthcare on our exciting journey.
We're currently looking for a Brand Manager for our office in Stockholm.Roles & Responsibilities:
Lead and take firm ownership of the local brand development with a responsibility for P&L management including sales targets, media budget and margin improvement.Ensure global strategy implementation and give local input for strategic development.Drive the annual marketing and campaign planning cycle, including activation strategy and budget management while driving towards set growth targets.Execute marketing and campaign initiatives and develop relevant assets, with high focus on digital channels.Secure efficient spend of marketing budget together with media agency.Develop and drive commercial projects together with key account managers.Set KPI's.
Measuring and reporting in-market and marketing campaign performance.Qualifications and education:
University degree within business, marketing or equivalent.Analytical skills and strong strategic insight in brand building.Ideally experience with personal care / consumer health care brands in the pharmacy channel.Digital marketing competence/experience/interest.Excellent skills in Microsoft Office.Fluent in Swedish and English oral and written.Personality qualifications:
Motivated by Karo's mission to improve people's everyday health.High business acumen, with a strong orientation towards consumers, customers, and channels, including E-commerce.Highly ambitious, with a proactive, problem-solving attitude towards business opportunities and challenges.Understanding of regulatory requirements, technical product functions and communication of product benefits.High level of change and learning agility, coupled with a desire for continuous learning and development.
Performance driven, team orientated, collaborative style combined with a clear responsibility for delivery and results.Excellent interpersonal and communication skills; able to translate complex analysis into persuasive recommendations and to tailor for multiple different audiences.Strong demonstration of the Karo values - Challenge, Act, Connect, Care.What we offer:
Opportunity to create, grow, and encourage.Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions.Flexible schedule and life work balance.Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry.Very positive work environment in a dynamic, international, and motivated team.Start-up spirit while being a part of the large international organization with strong values.Karo Healthcare has a Diverse & Inclusive environment.
We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.
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Read the full job description and apply online on the recuiter's web-site

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