Business Analyst

Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.
To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi's B2B and B2C large scale events scene. In fact, our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon and AliBaba.
Be part of something BIG! Building on the success of record-breaking tech event LEAP, the most attended tech event in the world, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including Cityscape Global, which celebrated record-breaking participation at its debut Saudi edition and award-winning cyber-security event Black Hat, as well as establishing Saudi-born brands, such as InFlavour, a not-to-be-missed meeting place for the global Food & Beverage industry.
Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.
The Role
The Business Analysis Manager plays a pivotal role in the digital transformation of the Tahaluf. This role involves analyzing business requirements, evaluating Digital solutions, and collaborating with cross-functional teams to enhance business processes and efficiencies through technology solutions. The ideal candidate will have expertise in ideation, and delivery of strategic initiatives and then handover to Operations. This role will have heavy engagement in the MarTech domain initially but overall expand in supporting entire business functions technology demands.
Key Responsibilities
Collaborate with marketing, sales, finance and IT teams to identify and implement technology solutions that align with business goals.
Evaluate, recommend, and integrate tools such as CRM, email marketing platforms, marketing automation, and analytics tools to optimize event promotion and customer engagement.
Manage end-to-end implementation and configuration of selected Martech tools.
Elicit, analyze, and document business requirements for marketing technology projects.
Translate business needs into functional specifications for development and configuration teams.
Ensure solutions address the unique needs of events, exhibitions, and hybrid experiences.
Develop, Update and Maintain Critical Data Repository like Architecture Documentation, Process Flows, Training collateral etc.
Collaborate with data teams to set up and maintain data pipelines for marketing analytics.
Support teams in building dashboards and reports to measure campaign performance, customer behavior, and ROI.
Ensure GDPR and Saudi local data privacy compliance across technology implementations.
Provide insights and best practices for customer journey mapping, lead generation, and conversion optimization.
Act as a bridge between marketing, sales, and IT teams, ensuring clear communication and alignment on business initiatives.
Conduct training sessions and workshops to empower end-users with Martech tools.
Stay updated with Martech trends and innovations, recommending enhancements to improve efficiency and effectiveness.
Lead pilot projects and proof of concepts to test new tools or features.
Qualifications
Bachelor's degree in Business, Marketing, IT, or a related field.
Certification in Business Analysis (CBA, Six Sigma)
Certification in Martech (Salesforce, CDP, Analytics, etc.)
Experience
5+ years of experience as a Senior Business Analyst, preferably in Martech or a similar digital/IT-focused role.
Strong technical expertise across a range of Martech technologies, including but not limited to:
Customer Relationship Management Systems (CRM)
Marketing Automation Tools
Data Management Platforms or Customer Data Platforms
Analytics and Reporting: Google Analytics, Power BI, etc.
Event Management Systems (Swapcard, Visit, etc.)
Payment gateways (Stripe, Paytabs)
Demonstrated ability to develop and execute strategic technology plans and projects that drive business results.
Firm understanding of core business processes like Target to Lead, Order to Cash, Record to Report, Source to Pay, Hire to Retire, etc.
Excellent communication skills, with the ability to create strong rapport with business teams.
Strong analytical and problem-solving skills, with a keen attention to detail.
Proven track record of managing complex projects as BA ensuring requirements are delivered with quality, on time and within budget.
Experience working in the events and/or media industry is a plus.
Experience in KSA is desired.
Additional Information
Core Benefits:
Medical Insurance for individual and family
Annual leave 25 days or 28 days (for senior managers)
Manager and above, School fees contribution, 40,000 SAR per child per year, up to a max of three children
Wellbeing Benefits
Remote working on Sundays
Working anywhere 1 month every year, or for senior managers and above, 2 months every year
Family visa costs
• (up to a max of three children)
Individual annual flight allowance
• (Expat only)
International Relocation Package
• :
Paid flight to Riyadh (for you and your dependents)
60 days accommodation or suitable serviced apartment from your arrival date. Alternatively, if you already have accommodation in Riyadh and do not require a hotel or serviced apartment, then we provide a one-off payment of SAR 5,000
SAR 2,500 towards shipping goods/excess baggage costs on production of receipts/invoices
Local Relocation Package
30 days accommodation or suitable serviced apartment from your arrival date. Alternatively, if you already have accommodation in Riyadh and do not require a hotel or serviced apartment, then we provide a one-off payment of SAR 5,000
• If eligible#