Lead Insight Analyst

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Lead Insight Analyst required to join our rapidly expanding Data Analytics team on a permanent basis.
The opportunity:

As a Lead Insight Analyst you will have the opportunity to work on some of our largest projects and key accounts. Reporting to the Head of Data Analytics, you will be responsible for analysing digital behaviour in order to provide key, actionable insight and critical recommendations to our clients. This is more than just an insight role; it's an opportunity to help shape the digital strategies of some of the world's leading brands and retailers! You will be tool agnostic and you will use tools like Google Analytics and Adobe Analytics for tracking data, GTM, Adobe Launch or Tealium for implementing tags and a mixture of data visualization tools as well as Excel and PowerPoint for visualisation. Additionally, you will be managing a small team of Analysts and will be providing oversight to ensure that they are delivering quality analysis outputs.
Please note that this job is a full-time position located in Lisbon or Porto, but the selection process will be conducted in English.
What you'll be doing:


Shaping, selling, and delivering large analytics programs of work.
Creating measurement plans that identify the customer behaviour to be tracked (you will work closely with our implementation analysts for this).
Establishing detailed reporting and visualisations that help our clients understand the performance of their digital channels.
Using measurement tools to analyse digital user behaviours in detail, across a wide range of digital properties (websites, mobile applications, instore devices).
Creating detailed insight reports that cover key findings and recommendations.
Presenting your findings to a senior-level client audience and helping them understand what it means for their business.
Working with our internal UX and design teams to inform the creation of new websites and apps.
Answering client queries and running training sessions with them.
Having line management duties for a small team of analysts, including developing their skillset and driving the quality of their work.

What we want from you:


Extensive experience working as a Lead Analyst providing insight, ideally in an ecommerce setting (client or agency).
Must have advanced practical knowledge of analytics tools (Google Analytics, Adobe Analytics, Content Square).
Numerically adept in using Excel (or similar) to analyse data.
Previous experience supporting junior team members.
Highly proficient in Microsoft Word and PowerPoint.
Extensive experience working with senior client stakeholders.
Effective time management and multitasking abilities.
A proven track record of delivering large insight projects for leading B2C organisations.

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we'll also prioritise your career development and help you grow your skills. We'll empower you to make a difference, allow you to be yourself, and respect who you are.
We offer a great benefits package including hybrid working that works for everyone, social events, training opportunities, medical and dental insurance, life assurance, meal cards and much more.
Our personality and behaviours:

We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML Enterprise Solution's culture to life through the actions we all take every day:


Connect Meaningfully
Inspire Creatively
Include Purposefully
Approach Positively

Our brilliant, talented people are what makes VML Enterprise Solutions what we are. That's why we look for people who go beyond and always push our thinking to be better than yesterday.
AT VML Enterprise Solutions
Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world's leading organisations to deliver outstanding digital experiences across all major routes to market worldwide:
marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.
In our Lisbon or Porto office, you'll join a team of other specialists who are always ready to help each other. The team is part of our Enterprise Solutions network and works in coordination with our Local and EMEA client leads.
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