Marketing Business Analyst

We are seeking a Marketing Business Analyst position based in our Poznań location to join the Global Digital Sales and Marketing team .
Ready to help build a better future for generations to come? In an ever-changing, fast paced world, we owe it to ourselves and our future generations to live life responsibly.
At ROCKWOOL , we work relentlessly to enrich modern living through our innovative stone wool solutions.
Join us and make a difference! Join our Global Digital Sales and Marketing team as a Marketing Business Analyst! We're enhancing our global digital sales & marketing efforts and we're looking for a skilled Marketing Business Analyst to turn data into actionable insights and drive our strategic approach to marketing data.
Come join our Group Digital Sales and Marketing department, based in our newly established satellite office in Poznań, Poland! Your future team:
You will join a dynamic team dedicated to transform Marketing and Sales in ROCKWOOL by building the fully integrated end-to-end customer journey.
Our diverse team consists of 17 colleagues from 8 different nationalities, divided into 4 smaller expert teams that support the entire digital marketing and sales experience for our customers.
You will be a part of the Sales Automation team and will collaborate closely with all the expert teams to connect data across the customer journey.
We are at a pivotal point in our data maturity, recently having implemented a Customer Data Cockpit (Data Warehouse and Data Lake), one collective data repository and visualisation platform for shared interpretation of Key Performance Indicators and performance for Marketing and Sales.
Positioning ourselves with the foundation for activating data to improve customer experience - and bring value to Marketing and Sales.
What you will be doing:
You'll transform data into actionable insights and drive global B2B strategies.
Working with counterparts and stakeholders in sales and marketing from North America, Europe and Asia, you'll be defining how we work with data and deliver insights across functions, business areas and geographies whilst delivering actionable dashboards & report for the business.
More specifically, you will:
Lead Projects:
Own and manage the marketing analytics track of the Customer Data Cockpit Project.
Oversee timelines, deliverables, and stakeholder coordination to deliver actionable insights.
Ensure Data Accuracy:
Manage Google Tag Manager, Google Analytics, and Cookiebot across all company websites to ensure data reliability and privacy compliance.
Deliver Insights :
Analyze marketing and sales data, create dashboards, and communicate findings clearly to influence strategy.
Data visualization:
Utilize tools such as Power BI, Looker Studio, and SQL to extract and visualize data effectively.
Collaborate Globally:
Work with stakeholders across North America, Europe, and Asia to align marketing strategies and optimize performance.
What you bring:
Must-Haves:
5+ years in digital marketing or sales analytics (preferably B2B).
Strong proficiency in data visualization tools (Power BI, Looker Studio) and Google Analytics.
Advanced SQL skills for data extraction and manipulation.
Proven project management experience in analytics or marketing.
Excellent communication and stakeholder management skills.
Nice-to-Haves:
Experience with Snowflake, Google Tag Manager, or Marketo.
Familiarity with marketing automation tools and CRM systems.
What we offer:
You will be part of a company where we will trust and empower you to grow both professionally and personally, and where we provide you with the opportunity to work on a variety of initiatives with dedicated, fun and down-to earth colleagues from a multitude of cultures and backgrounds.
We will provide a thorough onboarding for you to engage smoothly into the tasks and responsibilities.
Our compensation package on employment contracts includes:
An office-first approach:
home office is available up to 2 days per week Adaptable Hours:
start your workday anytime between 7:
00 AM and 9:
00 AM Home office subsidy Private Medical Care Multikafeteria MyBenefit Wellbeing program Extra Day Off for voluntary activities … and while in the office you can also use modern office space with beautiful view and high standard furniture, bicycle parking facilities & showers, chill-out rooms with PlayStation, football table, pool table, board games, subsidized canteen with delicious food & fruit.
Interested? If you recognize yourself in this profile and challenge, we kindly invite you to apply with CV written in English .
Who we are We are the world leader in stone wool solutions.
Founded in 1937 in Denmark, we transform volcanic rock into safe, sustainable products that help people and communities thrive.
We are a global company with more than 12,200 employees, located in 40+ countries with 51 manufacturing facilities… all focused on one common purpose - to release the natural power of stone to enrich modern living.
Sustainability is central to our business strategy.
ROCKWOOL was one of the first companies to commit to actively contributing to the United Nations Sustainable Development Goals (SDGs) framework and are actively committed to 11 SDGs, including SDG 14, Life Below Water.
Through our partnership with the One Ocean Foundation and in connection with our sponsorship of the ROCKWOOL Denmark SailGP team, we will help raise awareness around ocean health challenges in an effort to accelerate solutions to protect it.
Diverse and Inclusive Culture We want all our people to feel valued, respected, included and heard.
We employ 79 different nationalities worldwide and are committed to providing equal opportunities to all employees, promote diversity, and work against all forms of discrimination among ROCKWOOL employees.
At ROCKWOOL , you will experience a friendly team environment.
Our culture is very important to us.
In fact, we refer to our culture as 'The ROCKWOOL Way'.
This is the foundation in which we operate and is based upon our values of ambition, responsibility, integrity and efficiency.