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KrakówPrymat sp.
z o.o.
poszukuje specjalisty ds.
content marketingu.Zakres obowiązków:
tworzenie angażujących treści blogowych, edukacyjnych oraz promocyjnych, które będą wspierać działania reklamowe marek Prymat, Kucharek, Smak oraz rozwój serwisu DoradcaSmaku.pl, zgodnie z obowiązującymi trendami, wytycznymi SEO,przygotowywanie treści i prowadzenie newsletterów firmowych,research interesujących tematów kulinarnych oraz opracowywanie treści i materiałów zgodnie z harmonogramem redakcyjnym,nawiązywanie oraz koordynacja współpracy z twórcami treści,moderowanie treści na profilach marek Prymat, Kucharek, Smak oraz w serwisie DoradcaSmaku.pl,dbanie o estetykę witryn, współpraca z grafikami,optymalizacja istniejących treści pod kątem SEO,wspieranie zespołu w prowadzeniu stron internetowych oraz kanałów w social mediach wybranych marek.Wymagania:
wykształcenie wyższe, mile widziane kierunkowe (np.
marketing, polonistyka, public relations),minimum 2-letnie doświadczenie zawodowe w obszarze marketingu, dziennikarstwa, copywritingu,umiejętność poprawnego przygotowywania i redagowania tekstów w języku polskim - warunek konieczny,bardzo dobra, praktyczna znajomość zasad pozycjonowania treści,doświadczenie w prowadzeniu i wysyłce newsletterów,doświadczenie w prowadzeniu kanałów w social mediach,umiejętność wyciągania wniosków z danych analitycznych,komunikatywność, zaangażowanie, kreatywność,zainteresowanie tematyką kulinariów,komunikatywna znajomość języka angielskiego.Mile widziane:
znajomość narzędzi do mailingu i zarządzania projektami,znajomość Google Ads i Meta Ads.Oferujemy:
stabilna praca w dużej, rozwijającej się organizacji o silnej pozycji na rynku,przyjazna atmosfera pracy,niezbędne narzędzia adekwatne do stanowiska i wykonywanych obowiązków,możliwość rozwoju i awansu,opieka medyczna, karta sportowa, platforma benefitowa, zniżki w sklepie internetowym Prymat, ubezpieczenie grupowe,świadczenia z funduszu socjalnego (karty podarunkowe na Dzień Dziecka, mikołajkowe dla dzieci, na - Boże Narodzenie, Wielkanoc i inne).

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