Product Positioning – Senior Manager

ABOUT US:

LSEG (London Stock Exchange Group) is more than a diversified global financial markets infrastructure and data business. We are dedicated, open-access partners with a commitment to excellence in delivering the services our customers expect from us. With extensive experience, deep knowledge and worldwide presence across financial markets, we enable businesses and economies around the world to fund innovation, manage risk and create jobs. It's how we've contributed to supporting the financial stability and growth of communities and economies globally for more than 300 years.
Through a comprehensive suite of trusted financial market infrastructure services - and our open-access model - we provide the flexibility, stability and trust that enable our customers to pursue their ambitions with confidence and clarity.
LSEG is headquartered in the United Kingdom, with significant operations in 70 countries across EMEA, North America, Latin America and Asia Pacific. We employ 25,000 people globally, more than half located in Asia Pacific. LSEG's ticker symbol is LSEG.
ROLE PROFILE:

The Product Positioning Senior Manager will be responsible for developing product positioning campaigns that highlight unique value propositions of the new D&A product offerings. This individual will integrate marketing content throughout the product lifecycle in collaboration with various LSEG teams, and support the LSEG marketing and product teams in creation of content (including white papers, FAQs, videos, demos and other collateral) to effectively communicate our products' value proposition. The Product Positioning Senior Manager will track metrics to measure and optimize positioning execution. Working closely with product development, customer strategy, marketing and communications, risk and compliance and legal, this role ensures that the dependencies to deliver products into the hands of our customers is cohesively aligned with our product launch plans, embodying our value propositions.
Key responsibilities include:


Execute on product positioning strategies that highlight unique value propositions of LSEG offerings.
Integrate product marketing content throughout the product lifecycle in collaboration with customer strategy, marketing and communications teams.
Refine thorough audience segmentation and utilise the Value Proposition Canvas approach to explain key target user and buyer personas.
Contribute to a content library, which includes white papers, FAQs, videos, and other collateral, in collaboration with customer strategy and corporate marketing, to effectively communicate the value proposition of the products.
Partner with sales, customer strategy, customer success, commercial strategy and marketing to harness VOC and telemetry data, and agree metrics that effectively measure new product positioning effectiveness and inform product, GTM and marketing strategies.
Collaborate with product teams to gather insights and understand the features, benefits, and differentiators of the products, to effectively position and message them in the market.
Conduct market and competitive analysis to inform product development and marketing strategies.

SKILLS AND EXPERIENCE:


7+ years of experience in product marketing, preferably within the financial services industry.
Proven track record of successfully launching and marketing financial products.
Strong understanding of the financial services landscape and target audience.
Excellent communication, writing, and presentation skills.
Ability to develop and manage marketing campaigns across multiple channels.
Data-driven approach with a strong understanding of marketing analytics.
Ability to work independently and as part of a team in a fast-paced environment.
Bachelor's degree in marketing, business, or a related field.

Your package when joining Gdynia Team:


Wellbeing:
monthly wellness allowance and employee assistance program
Healthcare:
private medical care with Medicover, premium package fully covered by employer
Future:
corporate pension plan supported by Fidelity International with additional 5% of base salary to invest in selected funds
Recognition:
promoting appreciation culture through global Reward and Recognition platform
Referral:
Bonus between 8,000 to 10,000 PLN for successful recommendation of a new colleague
Development:
e-learning platform, a range of workshops and international projects
Onboarding:
structured training and buddy support
Information:
access to real-time economic data through our flagship products Eikon and Workspace
Diversity:
inclusive culture with colleagues from over 40 countries with various age, gender, race and beliefs
Charity:
2 additional days off for voluntary jobs
Office:
brand new, outstanding office located in 3T Park, Kazimierza Gorskiego Street in Gdynia
Activities:
sport teams, contests and social events to join
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