Digital Marketing Executive Inbound

Digital Marketing Executive (PPC & SEO) - Amsterdam or London Full-time
Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow.
Through more than 450 international B2B brands, we provide opportunities to engage, experience and do business via major exhibitions, virtual events, online marketplaces, specialist content and data services.
The Role
This role forms part of the Food Portfolio at Informa Markets.
As our Digital Marketing Executive (Inbound), you will work within the Digital Marketing teams, focusing on Smartcore (the best-in-class B2B food and nutrition marketing solutions partner) and our content digital platforms.
You will have practical knowledge and experience in running paid media campaigns, social media management and website management.
You will have a good understanding of SEO best practices, conversion rate optimization, setting-up tracking and have previous experience using web analytics platforms.
Job Summary/Responsibilities
Manage paid media agency to ensure campaigns are fully optimized and delivering on target and on budget.
Maintain websites, ensuring they are fully optimized for best practice SEO.
Build out tailored landing pages for campaigns and produce A/B test and optimization plans to increase conversion rate.
Own the social media calendar, collaborating with marketing, content, and sales stakeholders to plan content, write tailored posts for each channel, create artwork/video, post scheduling, and community management.
Develop an in-depth knowledge of the target audience, understand digital behaviors of the Vitafoods & Fi audience, through continual testing and reporting on websites and campaign performance.
Skills Required
Minimum 3 to 5 years experience with delivering digital marketing campaigns that hit channel KPIs, including paid media, organic social and SEO.
Strong preference for candidates from Digital Marketing/Media agency.
Previous experience with CMS platforms (e.g.
Adobe Experience Manager or Smart Connection Media).
Previous experience with setting-up tracking (e.g.
in Google Tag Manager).
Previous experience working with web analytics platforms e.g.
Google Analytics or Adobe Analytics.
Proactive approach to constant analysis and optimization.
Excellent communication, presentation, and time management skills, with the ability to handle multiple priorities simultaneously.
Strong attention to detail.
Previous experience of using design tools:
e.g.
Canva, Photoshop is a plus.
Excellent copywriting skills are a plus.
Qualities Needed for Culture Fit
Collaborative worker.
Excellent communication/interpersonal skills both written and verbal.
A positive 'can do' attitude, willing to go the extra mile and eager to develop new skills.
Willingness to help colleagues and share best practices.
Displays energy, enthusiasm and initiative.
Willingness to travel.
Why Work at Informa?
Employee experience is very important to us at Informa.
On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates.
We are also flexible with different working patterns and prioritize promotions internally.
Our Benefits Include:

Freedom & flexibility:
colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely.
Great community:
a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
Broader impact:
take up to four days per year to volunteer, with charity match funding available too.
Career opportunity:
the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning.
When it's time for the next step, we encourage and support internal job moves.
Time out:
24 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
Get three for one:
A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares.
Stay well:
Use FiscFree to purchase a gym subscription or a new bike with tax benefits.
Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more.
Recognition for great work, with global awards and kudos programmes.
As an international company, the chance to collaborate with teams around the world.
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements.
If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply.
You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.
As such, Informa is proud to be an Equal Opportunity Employer.
We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
See how Informa handles your personal data when you apply for a job here .
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