Channel Marketing Director – EMEA & India HVAC

Johnson Controls
NL - South Holland
January 23, 2025
Sales

Prioritization and alignment of campaigns to key channel partners and growth plans to drive impact.

What you will do:
The Channel Marketing Director - EMEA & India is responsible for supporting the delivery of integrated marketing programs across the region supporting Channel Partners and core HVAC brands (YORK). Working closely with Product Marketers, Digital Marketing Campaign Team, Content Development, Regional Field Marketers, Product Management and Sales, this role will support the development and execution of integrated marketing programs to support business growth goals, new product introductions and enhance overall brand reputation for YORK and Johnson Controls.

How you will do it:

Integrated Marketing Campaigns: Implement marketing campaigns with central campaigns team to enhance brand reputation and generate leads. Drive and manage market awareness of technology leadership and thought leadership topics through 'always on' continuous social media strategy and PR channels.

New Product Introductions (NPI): Support NPI projects together with the P&TK team with will be localizing materials, executing launch strategies, and managing budgets.

Social Media and PR: Promote technology leadership and thought leadership through continuous social media strategies and PR efforts. Identifying regional opportunities including case wins, awards categories, regional trends, and challenges as potential subject matter.

Event Management: Organize and manage international trade shows, local seminars, and customer-specific events. Developing an event strategy and program aligned to growth objectives and ROI.

Channel Partner Support: Assist the sales team to drive growth in key markets, through effective NPI support.

Marketing Plans and Budgets: Create annual marketing plans and budgets, tracking expenditures against allocations.

ROI Measurement: Evaluate the effectiveness of initiatives and campaigns, providing regular reports to stakeholders.

Customer Voice (VOC): Support regional VOC planning and execution.

Vendor Management: Collaborate with internal and external agencies to ensure successful program delivery.

Communication: Support together with the P&TK team, internal and external communications for regional leaders.

Requirements:

Education: Bachelor's degree in marketing, communications, business, or related field.

Customer Focus: Strong customer orientation and expectation management.

Organizational Skills: Proven ability to manage projects effectively, meeting deadlines and budgets.

Dynamic Environment: Capability to thrive in a high-growth, evolving organization.

Communication Skills: Ability to navigate and communicate within a matrix-managed structure.

Self-Starter: Action-oriented with a commitment to excellence.

Additional Skills:

Entrepreneurial Mindset: Comfort in evolving organizational structures.

International Travel: Willingness to travel for events, projects and research.

Language Skills: Fluency in English and an additional European language is a plus.

Potential Impact:

In this role, you would play a crucial part in shaping the marketing strategies that drive brand growth and recognition in the HVAC market. Your ability to collaborate with various stakeholders and manage campaigns effectively will be vital to achieving the company's objectives.

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Read the full job description and apply online on the recuiter's web-site

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