Educational Content & Marketing Manager

Twinkl Educational Publishing
IT - Lombardy - Milan
January 14, 2025
Marketing

Educational Content & Marketing Manager - Italy
Job Reference: twinkl/TP/650/339

Number of Positions: 1

Contract Type: Full Time

Pay Rate: 16 - 20 EUR per hour

Working Hours: 37.5

Location: Italy - 100% Remote / Home Working (Must permanently live in Italy & have the right to work without restrictions to apply for this role)

Contract: 12-month initial contract (Highly likely to be extended, but no guarantees) - Self-employed contractor. Responsible for own taxes.

Hiring Manager: Charlotte Matthams

Recruiter: Frazer Morton

About Twinkl:

Twinkl is here to "help those who teach." We create educational resources that can be used at each step of a child's learning journey. Our award-winning resource collection, created by teachers for teachers, provides unlimited supplementary digital and printable teaching resources.

We support educators and children around the world and are committed to transforming lives through education.

The Role:

We are looking for a dynamic Educational Content & Marketing Manager with a strong educational background and the ability to position Twinkl as the leading expert in education resource provision in Italy. You'll be well-connected in the education sector, passionate about supporting educators, and adept at leading teams.

Key Responsibilities:

Educational Leadership and Market Understanding:

Demonstrate a deep understanding of the education landscape and the evolving needs of educators and learners.

Forge strong relationships with decision-makers and educators across the country, positioning Twinkl as the go-to resource provider.

Conduct comprehensive market research and gather insights into the local education sector.

Lead the development and improvement of resources designed for educators' specific careers.

Lead a team, motivating them to excel and encouraging innovation and teamwork.

Use your entrepreneurial mindset to find new opportunities and drive Twinkl's growth forward.

Marketing and Brand Awareness:

Develop and implement marketing strategies to increase brand awareness and customer engagement.

Plan and execute marketing campaigns across various channels to reach target audiences effectively.

Build relationships with local organisations and influencers to broaden our brand's reach.

Strategically highlight Twinkl's products to align with educators' needs.

Analyse marketing data to assess campaign success and refine strategies.

Business Growth and Performance:

Achieve revenue targets and new customer acquisition goals.

Monitor market trends, identify opportunities, and make data-driven decisions to drive growth.

Provide regular reporting on market performance and progress towards business objectives.

To succeed in this role, you will have a combination of the following:

Thorough knowledge of the Italian education market and customer needs.

Experience teaching in a public state school.

Entrepreneurial mindset with a proactive approach to problem-solving.

Strong decision-making skills and ability to seize opportunities.

Commercial acumen with a strategic mindset.

Excellent leadership and team management skills.

Highly organised with a focus on execution and results.

Mastery in marketing and social media.

Passion for education and commitment to Twinkl's mission.
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Read the full job description and apply online on the recuiter's web-site

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