Channel & Customer Marketing Specialist - Trade Marketing Fcia Catene e Network

Haleon
IT - Lombardy - Milan
January 16, 2025
Marketing

Channel & Customer Marketing Specialist - Trade Marketing Fcia Catene e Network
Apply locations Milan via Monte Rosa time type Full time posted on Posted 30+ Days Ago job requisition id 526219

Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.

This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special.

About the role

We are looking for a Channel & Customer Marketing Specialist Pharmacies, Chains and Networks who can develop new commercial opportunities within these Ph. Sub-channels.

Key responsibilities

Developing and sustaining long term relationships with pharmacy customers and suppliers

Developing and executing the Trade Marketing Plan in line with sales and marketing objectives

Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities

Managing the Trade Marketing budget

Responsible for client plans development in collaboration with sales team

Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams

Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected. Meeting clients to set the Trade Marketing Plan and monitoring performances

Coordinating with advertising agencies to ensure that all materials are meeting company and clients standards

Monitoring competition and industry trends to identify opportunities for growth

Stakeholder management across different functions (marketing, sales, supply chain, customer service)

Qualifications and skills

Essential

3-5 years experience in pharmacy environment or trade marketing roles

Experience in working with retailers and wholesalers/distributors

Experience in working on core business drivers (assortment, stock, layout, pricing, promotion)

Experience in Consumers Path of purchase dynamics

Strong analytical skills and comfortable dealing with numerical data

Easily engaging with the customers, peers and building trustful relationships

Effective communication skills (developed listening skills/ ability to explain, train and coach)

Negotiation skills

Category Management guidelines knowledge

Good financial acumen allowing to present business benefits

Details orientation

Understand qualitative research techniques and methods

Good storyteller who can show the vision and benefits

Ability to work in a fast-paced environment

Ability to work with the data

Well organized and disciplined

Proactive in problem solving

Preferred

Young talent who has +3 years of experience working with the pharmacies or in commercial functions

Ideally having sales and/or trade marketing experience

Person who enjoys interacting with the customers and learning from interactions with different people

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
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Read the full job description and apply online on the recuiter's web-site

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