Vehicle Conversion Sales Manager

About Us:
Merlin Power is a leading supplier of electrical power products and systems to the marine, specialist vehicle, and defence industries.
With over 35 years of experience, our systems power everything from Formula 1 trucks to frontline battle tanks, surveillance vehicles, and luxury yachts.Recent expansions to our workshop facilities and staff have enabled us to offer full onsite installation services alongside our established design, supply, and support offerings.
This makes Merlin Power a trusted partner for both complex custom projects and efficient modular solutions.Role Overview:
As a Vehicle Conversion Sales Manager, your primary responsibility is to drive the sales of our installation projects and power systems.
You will work on both high-complexity, low-volume custom projects and high-volume, low-complexity modular solutions, ensuring customers receive fully tested, warranted systems tailored to their needs.Our projects include:
Low-Volume, High-Complexity Systems:
Custom-designed power systems tailored to specific customer briefs, often for specialist vehicles, marine applications, or defence projects.
These systems are primarily designed and installed at Merlin HQ, with onsite remote installations available when necessary.
When projects involve complete vehicle conversions, you will collaborate with external partners to deliver comprehensive solutions.High-Volume, Low-Complexity Modular Solutions:
Industry-unique modular power systems that are pre-built and tested by our workshop team.
These systems are shipped to customers for final installation, significantly reducing their installation time and mitigating design and testing challenges.
This approach provides customers with a fully warranted, streamlined solution.Responsibilities Include:
Build and maintain strong relationships with decision-makers to identify and secure new business opportunities.Act as the primary customer contact throughout the project lifecycle, coordinating pre-sales, delivery, and post-sales activities.Develop and execute effective sales strategies and comprehensive plans to meet revenue targets and expand commercial business.Lead tender applications with input from relevant departments to ensure accurate and competitive proposals.Conduct product presentations and demonstrations, tailoring solutions to meet customer needs and highlighting technical benefits.Collaborate with internal teams and external partners to deliver seamless, high-quality solutions.Prepare accurate proposals, quotes, and contracts, ensuring compliance with company policies and customer satisfaction.Negotiate pricing, terms, and conditions to maximise profitability while maintaining strong client relationships.Stay informed about industry trends, market conditions, and competitor activities to identify opportunities and maintain a competitive edge.Attend industry events, trade shows, and conferences to network and promote Merlin Power products and services.Provide regular updates, reports, and forecasts to the Sales Director, including achievements, challenges, and action plans.Person Specification:
Skills and Experience:
Proven experience in vehicle conversion sales or a related industry.Knowledge of vehicle types, conversion processes, and relevant industry regulations (e.g., ADA compliance, safety standards).Familiarity with tender frameworks and processes.Strong communication and interpersonal skills to engage with customers and build lasting relationships.Ability to manage multiple sales processes and timelines simultaneously.Track record of meeting or exceeding sales targets.Solid grasp of sales principles, including prospecting, negotiation, and closing deals.Proficiency in CRM software and other sales tools.Willingness to travel for customer meetings and industry events.Valid driver's license with a clean driving record.Personal Attributes:
Self-motivated and results-driven with a proactive sales approach.Honest, disciplined, and detail-oriented.Strong problem-solving skills and ability to offer innovative customer solutions.Enthusiastic about embracing and promoting the technical advantages of Merlin Power products.Organised and methodical in handling inquiries and follow-ups.Salary and Benefits:
On-Target Earnings (OTE):
£75,000 Additional pay:
Car allowance (negotiable)Bonus schemeCommission payPerformance bonusQuarterly bonusBenefits:
25 days holiday (excluding bank holidays)Company eventsCompany pensionLocation:
This is a remote position, but occasional travel to our Exeter office will be required.
Additionally, you will need to travel to meet clients and attend industry events as part of your role.
Reporting to our Sales and Marketing Manager.
Diversity and Inclusion:
Merlin Power is committed to fostering a diverse and inclusive workplace.
We encourage applications from candidates of all backgrounds who meet the person specification for this role.