AD Energy are excited to be working on a new assignment in the UK - UK Trade Marketing Manager.
This hands-on position is to coordinate and manage all marketing efforts and strategies (B2B/ B2B2C) in the UK. You will become a key member of a diligent European Marketing Team, working in a fast-paced environment to formulate, deliver, and maintain marketing best practice.
Key Responsibilities:
Report all relevant marketing plans and strategies to the Marketing Director in HQ
To create and execute an evolving marketing strategy for the region both short term and long term
Obtain and collate valuable market insights from clients: distributors, installers, and end customers
Translate market insight into important suggestions and actions to grow market share and compete with competitors via marketing activities
Ensure that you are knowledgeable of the company's product portfolio and services, understand the reason for offering these technologies and solutions in each discipline
Create and implement marketing campaigns to generate leads and grow revenues
Devise a content plan, working closely with marketing team to generate newsletters, case studies, articles, testimonials, sales presentations etc.
Execute advertising and media planning
Developing local web and social media content
Coordinate attendance and marketing resources for industry events
Ensuring that all marketing is aligned to the brand and corporate organisation guidelines
Manage the marketing budget for the region
Organise customer training, seminar programs and webinars, alongside technical support teams
Organise and collaborate with colleagues on the production of artwork and marketing materials
Key Requirements:
Essential to speak professional level English
Have a minimum of 10 years' experience in technical and innovative marketing within the Energy and Hi-Tech industry sector. Alternatively, working in a similar sector that operates via wholesalers would be an advantage
Experience with and knowledge of marketing within a B2B or B2B2C environment
Has in the past worked within an international orientated business
Have a strategic and creative approach, drive to push boundaries
Proven management and leadership skills
Demonstrate exceptional communication skills for client and team liaison but also presenting
Show detailed organisation skills, and ability to work with heavy work loads
Able to operate independently and collaborate effectively cross function and locations
Attention to detail and analytical
This is an exciting opportunity to not only be part of a growing Energy business, but a chance to shape marketing strategy going forward as the business enters new areas.
On offer is a salary of between 55,000 and 65,000, dependant on level of expertise, and annual bonus plan.
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