Email Marketing Manager / Email Automation Specialist – Forex

About Us:

We are a leading global Forex trading platform, offering traders advanced tools and resources to navigate the dynamic world of currency markets. Our mission is to empower traders with innovative institutional-grade trading solutions and open the doors to a better trading future for our clients.

We're seeking a highly skilled, versatile Email Marketing Manager with expertise in email automation and performance marketing to join our diverse, rapidly expanding team with a new approach to the financial markets. In this role, you will leverage email campaigns to engage traders, build loyalty, and drive conversions, helping us to reach new heights in a highly competitive industry.

Job Summary:

As the Email Marketing Manager, you will be responsible for developing, executing, and optimising email marketing strategies tailored to our Forex audience. Your role will focus on creating targeted, data-driven campaigns to engage both new and existing traders, enhance customer retention, and maximise conversions. Working closely with cross-functional teams (design, content, IT), you'll ensure that all email marketing efforts are aligned with business objectives and contribute to the overall success of our marketing strategies.

Key Responsibilities:

• Email Campaign Strategy & Execution:

o Develop and implement comprehensive email marketing strategies focused on customer acquisition, engagement, and retention.

o Design and manage high-performing email campaigns, including trading education emails, promotional offers, market updates, and trading tips.

o Segment email lists based on trader behaviour, account status, and lifecycle stages (e.g., new users, active traders, dormant accounts) to deliver personalised content.

• Email Automation & Workflows:

o Set up and manage automated email workflows, including welcome series, abandoned cart sequences, post-trade confirmations, and re-engagement campaigns for lapsed traders.

o Optimise email automation to nurture leads, promote new features or products, and maintain ongoing engagement with active traders.

o Ensure seamless data integration between email platforms, CRM systems, and other marketing tools to maintain an efficient workflow.

• Campaign Monitoring & Performance Optimisation:

o Regularly monitor email performance metrics (e.g., open rates, click-through rates, conversion rates, ROI) and adjust campaigns for optimal results.

o Conduct A/B testing on subject lines, content, CTA buttons, and send times to identify the best-performing variations.

o Analyse customer behaviour (e.g., engagement with educational content, trading activity) and adjust email targeting to improve conversions.

• Collaboration & Cross-Functional Coordination:

o Collaborate closely with content, design, and IT teams in and outside of the marketing department to produce compelling email assets, ensure brand consistency, and execute campaigns smoothly.

o Coordinate with other marketing channels (e.g., social media, paid ads, SEO) to align email campaigns with broader marketing initiatives such as special promotions, product launches, or trading webinars.

• Segmentation & Personalisation:

o Leverage data insights to develop targeted segmentation strategies, ensuring email content is personalised based on trader behaviour, market interests, and account type.

o Develop lifecycle email campaigns (e.g., educational content, loyalty programs, product updates) to build long-term relationships with customers and encourage repeat trading.

• Email Platform & Tool Integration:

o Integrate email campaigns with key marketing platforms and CRMs to streamline customer journeys and maximise email effectiveness.

o Utilise advanced features of email platforms to automate processes, improve personalisation, and optimise performance.

Required Qualifications:

• Experience:
3+ years of experience in email marketing, particularly within the Forex, finance, or trading industry.

• Email Marketing Expertise:
Strong experience with email platforms (e.g., Mailchimp, Klaviyo, HubSpot, Salesforce Marketing Cloud) and email automation tools.

• Analytical Skills:
Ability to monitor, analyse, and interpret email campaign data to drive optimisations and improve performance.

• Campaign Management:
Proven experience managing end-to-end email marketing campaigns, from strategy development to execution and reporting.

• Segmentation & Personalisation:
Expertise in email list segmentation, personalisation strategies, and targeted campaigns based on customer data.

• Collaboration Skills:
Strong interpersonal skills with the ability to work cross-functionally with content, design, and IT teams.

• Forex Knowledge:
Familiarity with the Forex market, trading platforms, and the specific needs and interests of Forex traders.

Preferred Qualifications:

• Certifications:
Google Analytics, HubSpot, or email marketing-related certifications are a plus.

• Experience with CRM Systems:
Knowledge of CRM systems (e.g., Salesforce, HubSpot) and how they integrate with email marketing platforms.

• Design Skills:
Basic understanding of email design (HTML/CSS) or experience working with designers to create compelling email templates.

• Interest in Trading/Finance:
Passion or prior experience in the Forex, finance, or investment sectors is highly desirable.

What We Offer:

• Competitive Salary & Performance-Based Incentives

• Opportunities for Professional Growth:
Access to learning resources, certifications, and career development in the fast-paced Forex industry.

• Innovative & Fast-Paced Environment:
Join a rapidly growing company with opportunities for innovation, creativity, and making an impact in the Forex space.