Category Manager

Invenia Group
GB - united kingdom
January 9, 2025

We have partnered with a growing company dedicated to enhancing health and well-being through the development, manufacture, and supply of medicines. The company's mission is to rapidly develop, reliably manufacture, and globally supply innovative, patient-focused medicines.

Role Responsibilities:

The role involves managing an assigned category of prescription medicines spanning key therapy areas such as Gastrointestinal, Cardiovascular, and CNS, among others. With support from the product management team, you will oversee all aspects of category marketing, with a strong focus on the commercial launch of pipeline products. The position requires driving the strategic growth of the category by ensuring sales and profit targets are met through the execution and monitoring of marketing strategies and product launches. You will:

Serve as the therapy area champion, ensuring alignment with category plans across all stages of the product lifecycle, from roadmap development to post-launch activities.
Lead successful product launches domestically and internationally, working with relevant tools and cross-functional teams.
Develop, implement, and monitor strategic marketing plans, setting KPIs to achieve sales targets.
Track category performance using data tools and provide insights to refine marketing strategies.
Manage marketing budgets, ensuring expenditures align with financial plans.
Oversee all elements of the marketing mix, including product propositions, packaging, promotions, and digital media campaigns.
Create and implement impactful marketing campaigns that resonate with healthcare professionals.
Develop compelling product value propositions to support market access and formulary pull-through.
Maintain and update relevant category content on digital platforms, monitoring performance and ensuring functionality.
Collaborate with the sales team to develop marketing materials and provide product training.
Engage with internal and senior stakeholders, offering insights and ensuring buy-in.
Manage external agency relationships to ensure timely and compliant marketing material development.
Ensure all materials comply with industry regulations, collaborating with regulatory and medical teams.
Contribute to corporate market research to inform strategic approaches and understand customer and patient journeys.
Address customer feedback effectively, working with relevant departments to resolve issues.
Manage projects that promote the overall portfolio to healthcare professionals and patients.
Uphold quality management objectives and ensure alignment with product specifications.
Support the Head of Marketing in defining strategy and direction for various product categories.

What we are looking for:

Proven experience in managing multiple successful product launches across various therapy areas.
Experience promoting products internally across different categories.
Strong knowledge of the UK healthcare market, with global experience desirable.
Commercial acumen and business understanding.
Experience in market research and ability to identify key insights.
Strong skills in digital marketing and content management.
Excellent communication and presentation skills.
Strategic thinker with strong analytical skills.
Ability to build relationships and influence stakeholders.
Demonstrated ability to manage projects on time and within budget.
Proactive and responsible, with a strong sense of initiative.
Experience in media planning and campaign tracking.
Capable of mentoring and developing team members.

What's in it for you?

The opportunity to work in a dynamic and innovative environment focused on developing novel medicines.
A culture that embraces change, values ideas from all levels and fosters professional growth.
Exposure to fast-paced projects and the chance to make a meaningful impact on patient well-being.
A collaborative work environment where your contributions are valued.
Competitive salary and benefits package aligned with industry standards.
Ongoing professional development and training opportunities.
The chance to work with cutting-edge technology and innovative products in the healthcare sector.

Read the full job description and apply online on the recuiter's web-site

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