Brand Manager - Concrete and MEP Solutions

Brand Manager - Concrete and MEP (mechanical, electrical, plumbing) Solutions

Location: UK, 100% remote

Purpose of Position

To be the Brand Manager for DEWALT, focusing on the ownership of core Power Tool and HTAS categories through our new solution-led approach. The candidate will be responsible for managing all campaigns, NPD content, and brand strategy for the Concrete and MEP segments.

They will be joining a high-performing marketing team for the biggest and fastest-growing brand within the SBD portfolio. We are looking for a candidate who can grow within the marketing organization and become a future marketing leader.

They will work closely with global marketing teams to build out the campaign messaging, feeding in the correct insights whilst then developing EMEA-ANZ relevant content and campaign assets.

The candidate will be responsible for managing 4 key categories and all new product content associated with them. Their responsibility will entail building assets, media plans, and creative executions with key partners across the organization.

They will be a key success factor in rolling out the new solution-based strategy for key focus categories.

They will be responsible for working with all EMEA-ANZ regions on the correct execution and building out the relevant marketing materials required for DEWALT to be leaders in key solutions.

Manger the development of new products through the Go To Market process, from insight to execution (including budget management, supplier briefings, project proposal and relationships with internal & external stakeholders)

As a guardian of our brand, you must ensure an end-user focus remains at the forefront of everything we do. This will require navigating internal challenges to ensure we always do the right thing for our end user.

The Job (responsibilities):

• Be the campaign and marketing lead for the Concrete and MEP segment
• Create and develop campaign and content briefs
• Build out media briefs and own relevant media budget
• Feed into media plans at the local level and ensure they are meeting brand and commercial objectives
• Develop and create campaign content
• Gain buy-in from local markets for executing the campaign
• Build all media assets for campaigns
• Understand and identify reporting capabilities and learning plans with digital marketing teams
• Develop insights capabilities for your categories
• Own NPD Development for their categories as well as sub-brands such as Perform and Protect.
• Develop launch packs and assets for all NPI's
• Create the appropriate marketing materials to help convert concrete, plumbing, and mechanical trades.
• Communicate frequently to regional teams, so they are aware of the available assets and can build effective plans.
• Own and develop launch packages to support NPD launches. Includes online & offline assets (Photography, video, e-Comm content, email, website, social media, POS, merchandising and retailer-specific assets)
• Own the launch window process with the product team
• This includes PIM/DAM ownership
• Contribute to the best possible execution of current year plans, with clear measures for success, and post-activity analysis
• Day-to-day management of relevant agencies
• Monitor competitor marketing activity (NPD launches, advertising, consumer promotions)
• Be the marketing lead for your categories for the 2026-2028 strategy plan development
• Work with regional marketing contacts to realize & develop assets to support sales. Development of customer-specific ecommerce content, new in-store executions, adaptation of existing materials, and more.
• Work with the Product Management Team to approve new packaging designs and ensure brand consistency
• Stewards the Brand portfolio across the organization - leading development, execution, and adherence to Brand Guidelines as well as managing and providing brand creative assets (packaging, photography, digital content development, sales kits, video content, etc.) to multi-functional partners.

The Person (requirements):

• 5 Years + of marketing experience
• In-category experience would be advantageous
• Degree or professional marketing qualification
• Digital Marketing Experience; must be able to demonstrate experience working on digitally focused campaigns
• Brand campaign, social media, influencer marketing, website, eDM's
• Experience working with external agencies
• Ability to manage a wide range of stakeholders and manage upwards
• Pan-European experience would be advantageous
• Understanding of DEWALT Customer Personas
• Fluent English, beneficial to speak any other European language
• Self-motivation
• Creative approach to campaign development & problem-solving
• Task ownership and natural ability to lead - proactivity
• Strong commercial acumen & awareness
• Ability to multi-task several programms & projects with cross-functional teams
• Excellent communication skills - ability to communicate with all levels both internally and externally
• Attention to detail
• Time management - the ability to work at speed and respect deadlines
• Teamwork - essential when working within SBD's matrix structure
• Ability to travel - Travel expected across Europe, possibly beyond
• Driving License

Key Relationships

• Local EMEA ANZ Marketing Teams. Must build relationships with various marketing functions across all focus countries. Understanding each region is crucial to success and forms a major part of the role.
• Digital Marketing Team. Work closely with subject matter experts on social media planning, data analytics, reporting, SEO, customer personas, digital platforms (web, PIM, DAM), and more.
• External Agencies. These relationships include account management teams, producers, creative teams, photographers, videographers, and editors. You need to be able to communicate a brief and follow it through to completion.
• Counterparts across the Global Customer Experience (GCX) team. Clear communication and regular sharing with teams across North America, Latin America, and Asia allows us to increase our collective output.
• Product Management Team. Must have a strong working relationship with the team. Working together from the product development stage through to product launch and beyond. The relationship is crucial to communicating our products clearly to our end users.
• Other internal SBD functions. One of the great parts of this role is the wide variety of touchpoints within our business. Expect to liaise with people in wide-ranging functions including finance, supply chain, manufacturing, engineering, IT, legal, sales, and more.

We offer:

• Ambitious and motivating challenges
• Regular working hours (Monday to Friday)
• Competitive benefits package
• Add value to the business
• Work with a diverse team with varying backgrounds