Head of Market Insight

University of Bath
GB - bath
December 24, 2024
Marketing

Department:
Marketing, Communications and External AffairsSalary:
Starting from £46,485, rising to £55,295Do you have extensive market research experience, both qualitative and quantitative? Are you skilled at finding solutions through market insight, research, and analysis, specifically in the higher education industry?If so, the Department of Marketing, Communications & External Affairs has an exciting opportunity to join the team as Head of Market Insight.
You will be responsible for providing high-quality market analysis and reporting, through both primary and secondary research.
Your work will provide key inputs into the development and delivery of the University's business, marketing, and communications strategies.You'll identify market-related strategic problems of the University and its departments, such as portfolio development, branding, and market opportunities for student recruitment.
Through an understanding of internal clients' objectives and requirements and implementation of appropriate data collection methods, research, and analysis, you'll deliver robust research findings and actionable recommendations.This role also supports monitoring and reporting of the impact and effectiveness of the department, as well as market analysis in support of the optimisation of existing programmes of study and the development and implementation of new programmes.
The aim is to ensure the University's marketing is built on a robust understanding of market opportunities and insight into stakeholder needs and expectations.A collaborative team player and leader, you excel in building strong relationships across diverse teams and stakeholders.
You're adept at juggling multiple priorities in a busy and complex environment, ensuring high-quality outputs.
Resilient, adaptable, and detail-oriented, you are passionate about using evidence-based insights to shape strategic decisions and drive success.Interviews will be held the week commencing 20th January 2025.For an informal discussion, please contact Vicki Mowat (Director of Marketing & Brand) at vjm36@bath.ac.uk.
However, all applications must be submitted via our website.What we can offer you:
A very generous employer contributory pension schemeGenerous annual leave allowance with an additional 5 discretionary days so that you can enjoy a positive work-life balanceWe consider ourselves to be a university where difference is celebrated, respected, and encouraged.
We have an excellent international reputation with staff from over 60 different nations and have made a positive commitment towards gender equality and intersectionality, receiving a Silver Athena SWAN award.
We truly believe that diversity of experience, perspectives, and backgrounds will lead to a better environment for our employees and students, so we encourage applications from all genders, backgrounds, and communities, particularly from under-represented groups, and value the positive impact that will have on the university.
We are committed to maintaining a safe and secure environment for our students, staff, and community by reinforcing our Safer Recruitment commitment.We are constantly seeking to reduce the unconscious bias that enters any assessment process, with the goal of creating an inclusive and equal assessment process.
To support this, personal details such as your name may be removed from application forms at the initial shortlisting stage.
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Read the full job description and apply online on the recuiter's web-site

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