Senior E-mail Marketing Manager

Bored Panda
FR - Paris
January 16, 2025
Marketing

We are one of the leading tech-driven media and entertainment companies, producing uplifting content in 17 languages for people of all ages. Known for the award-winning art and pop culture magazine boredpanda.com and TOP DIY channel Crafty Panda, we fight the world's boredom at an unprecedented speed:
160 million site views per month and 62 billion video views per year. Our team comprises over 600 creative individuals who work from 42 different countries and 4 offices, located in Vilnius, Lithuania.
We are excited to announce that we are currently looking for a talented Senior Email Marketing Manager to join our team for the award-winning art and pop culture magazine 'boredpanda.com'. Prepare to work for a leading publisher of uplifting stories that cure boredom all over the world!

What You Will Do:

Take an entrepreneurial approach to the role, working collaboratively with creative, marketing & product teams to support key initiatives and get things done;
Research the competitors and identify their processes and successful practices;
Implement new types of newsletters and e-mail marketing campaigns, their automation, and evaluate their performance;
Work with the data analytics team to analyze readers' behaviours and adapt our strategies to that;
Work with the developers' team to automate processes, and minimize the interactions needed;
Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.

What We Expect:

Proven experience managing an email marketing program;
Hands-on experience in process management and research;
Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL);
Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database;
Experience building an email marketing campaign from scratch;
Experience with managing and optimizing paid newsletters is a plus;
Familiarity with analytical and database tools;
Strong ownership since we will be trusting you to implement the process.

What We Offer:

We'll foster your growth:
get encouraged to train your extra skills, talents, or passion and apply them at work;
We'll cover your health:
private health and accident insurance will be at your service after the first 3 months with us;
We'll celebrate your success:
bonuses for weddings, childbirths, referred friends, and more;
We'll love your pet:
always bring yours to work;
We'll give you memories:
immerse yourself in themed parties, team buildings, and other events.

Salary:
2100 Eur/gross - 5450 Eur/gross (Exact compensation may vary based on skills and experience).

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Read the full job description and apply online on the recuiter's web-site

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