Marketing Operations & CRM Manager

Discover our galaxy

Malt is Europe's leading freelancing platform with one clear mission: to give people the freedom to choose who they work with. Co-founded in 2013 by Vincent Huguet, Malt is a tech company with a human approach that helps companies and freelancers make the perfect match.

Malt is a marketplace that embraces a community of over 700,000 freelancers and over 70,000 clients, ranging from small and medium-sized enterprises to large corporations. More than just a connector, our marketplace streamlines freelancer-client communications, simplifies administrative and legal tasks, expedites invoicing and payments, and so much more.

We are all about giving both freelancers and companies choice and added peace of mind, so that every experience on Malt is nothing less than (inter)stellar. The launch of Malt Strategy in 2023 enabled Malt to broaden its scope by offering the expertise of a network of top independent consultants and transition managers, to better support companies from the strategy to the implementation of ambitious projects.

Malt is also…

• a tech company with a human approach
• a company with a strong culture fueled by 700 Malters from 40+ nationalities, working from 9 countries all around Europe - Germany, Belgium, United Arab Emirates, Spain, France, Netherlands, Nordic countries, United Kingdom, and Switzerland.
• committed to creating a safe and inclusive space where every employee can thrive both personally and professionally
• committed to equality and diversity (50% of People managers are women)
• a company with strong career path policies allowing all Malters to develop and grow equally
• backed by renowned investors including ISAI, Serena, Eurazeo Growth, Goldman Sachs and BPI France

Join us on Planet Malt, we need you to help us write this next chapter!

At Malt we believe that Ambition is the Way, so all lists of missions and responsibilities are non-exhaustive.

Explore your future career

The Marketing Operations Manager is in charge of activating and retaining users (prospects, clients and freelancers), by:

• Managing execution of marketing CRM campaigns
• Implementing experimentations to engage users (e.g. automated email workflows)
• Enabling frontline teams operational excellence (tools, process, training, support)

Reporting to the Marketing Ops Senior Manager and attached to the central team (HQ), you are a key member of the growth team and contribute to the success of Malt daily operations in all geographies.

Key responsibilities

• Manage execution of marketing CRM campaigns:
• Supervise the planning of CRM campaigns (esp. email) within the freelance perimeter, in collaboration with the community teams
• Support Malt's teams by assisting them and supervising the preparation of campaigns, in compliance with Malt's email best practices and to maximize email performance
• ⇒ KPIs: # campaigns launched; avg. open, click and unsubscribe rate
• Implement experimentations & A/B tests to engage users:
• Suggest and implement experiments to activate and engage our freelance segments (e.g. automated email workflows…)
• Test and build new processes to improve user journey (e.g. in-app communication…) and ease teams work (e.g. automations, UTM…)
• Measure the results of experiments, analyze performance and share them with the team to identify new ideas
• ⇒ KPIs: # of tests launched; coverage of database
• Enable frontline teams operational excellence:
• Act as a point of contact for community teams regarding the use of tools, in particular the marketing CRM (Hubspot), the webinar management tool (Livestorm) and the reporting tools (Hubspot reports, Looker)
• Accompany Malt teams towards autonomy by providing them with the processes, reporting, training and support they need to achieve their business objectives
• ⇒ KPIs: # build projects delivered; # support tickets handled; # documentations created

About you

• 3 to 5 years of full-time experience in Marketing / emailing / CRM management in a tech company or agency
• Master's degree in Marketing, Business Administration, or a related field
• Tools: Advanced mastery of CRM software and marketing automation platforms, ideally Hubspot and/or Salesforce (workflows, emails, reportings…)
• Advanced mastery of Microsoft Excel to manipulate and analyze customer data
• Familiarity with data analytics tools like Looker and Amplitude would be a plus
• Knowledge of SQL would be a plus

Qualities:

• Structured: you're able to manage multiple projects and stakeholders in a reliable way
• Growth mindset: you are curious, proactive and willing to develop new ways to engage our users, and able to move fast
• Ownership: you like to work in autonomy and to find new ways to solve problems
• Leadership: you can pitch a vision of where you want to go and convince others that it's the right direction; you're here to raise the bar
• Languages: Fluency in English and French as you will work in both languages

How to join the mission?

• First call with a member of our TA team to better understand your background, aspirations and answer your questions (30-45 minutes)
• Second call with Alexandre Courbin (our Marketing Operations team lead), to dive into your previous experiences and answer your questions about the position (45-60 minutes)
• Preparation of a case study you will present to Alexandre and Clara Ananou, Marketing Ops Manager for clients (45-60 minutes)
• Final interviews focused on culture and long term vision with our marketing leaders
• Offer to join Planet Malt as soon as possible!

Malt is the perfect space to thrive personally and professionally

• Onboarding: Before easing into your new role, you'll spend your first week learning about our culture, products, and services with other new joiners at our office in Paris
• Equity: Every Malter is entitled to stock options
• Lunch vouchers (legal benefit): €9/day on your Swile card
• Transportation (legal benefit): 50% reimbursement (any type of transport)
• Healthcare insurance (legal benefit)
• RTT: From 8 to 12 days off per year
• Sports: Company participation to a Gymlib membership
• Malt sabbatical: Every three years, all Malters are entitled to a one month fully paid sabbatical leave
• Free books: If you're interested in learning more about any topic relevant to Malt's business, just tell us the books you'd like to read, and we'll order them for you-without any questions asked or approval processes to follow
• Remote work: Hybrid policy balancing on-site and home office
• Team building: events organized every year

Ready? Get your ticket to Malt!