A propos de nous Forte d'un savoir-faire acquis depuis plus de plus de trente ans, la Maison ERIC BOMPARD est aujourd'hui la référence incontestée du cachemire haut-de-gamme. Commercialisant chaque année plus de 500 000 pièces, la maison tire parti d'un vestiaire de créations désormais incontournables.
Accélérant son développement international et digital, ERIC BOMPARD est aujourd'hui à la recherche de nouveaux talents tous artisans de son développement.
Votre mission, si vous l'acceptez Bompard Paris , symbole d'élégance intemporelle et référence dans l'univers du cachemire, recherche un(e) Responsable Acquisition pour rejoindre l'équipe Digital à partir du mois de Mars.
Rattaché(e) à la Direction Digitale, vous serez responsable de l'élaboration d'une stratégie d'acquisition visant à atteindre les objectifs e-commerce et branding de la marque, notamment le développement du trafic et la génération de leads qualifiés.
Vous serez également en charge de la conception, de la mise en œuvre et du pilotage des campagnes d'acquisition Search et Media en adoptant une approche «data-driven» et orienté sur le ROI.
Missions principales :
Stratégie d'acquisition :
Définir une stratégie d'acquisition de trafic alignée sur les objectifs globaux de la marque.
Développer le trafic et l'audience en ligne afin de capter des leads qualifiés.
Émettre des recommandations sur les ciblages, les canaux et les leviers, tout en définissant les KPIs de performance (CPC, ROAS, CPM, etc.).
Suivre les performances et l'attribution par canal, analyser les metrics/KPIs, et examiner les données liées au parcours utilisateur des campagnes publicitaires.
Gérer et optimiser le budget Search et Média en fonction des différents leviers (SEA, Display, Social Ads, etc.).
Mise en œuvre des campagnes :
Piloter et optimiser les campagnes en collaboration avec les prestataires.
Mettre en place des A/B tests sur les différentes campagnes.
Optimiser le plan de taggage du site et le flux du catalogue.
Assurer le briefing créatif des assets en lien avec la Direction de la Communication.
Coordonner les agences partenaires.
Effectuer une veille sur les innovations en marketing d'acquisition et déployer des initiatives de type «test & learn».
Suivi et reporting :
Élaborer des reportings détaillés et assurer un suivi analytique des performances.
Mettre en place une roadmap projet structurée et ambitieuse.
Le profil idéal Formation : Bac +5, École de Commerce ou Université avec une spécialisation en Digital/Web Marketing.
Expérience : Minimum 5 ans d'expérience confirmée en acquisition payante, idéalement en BtoC.
Une expérience en agence est un plus.
Compétences recherchées:
Solide maîtrise des leviers payants (SEA, Social, Display, etc.).
Expertise sur les outils d'acquisition/analytics (Google Analytics, GTM, Google Data Studio, etc.).
Bonne maîtrise d'Excel (notamment les tableaux croisés dynamiques).
Gestion rigoureuse des budgets (suivi, engagement, facturation).
Connaissance approfondie de l'écosystème digital et intérêt marqué pour l'innovation.
Qui êtes-vous ?
Profil analytique et orienté résultat, avec une sensibilité pour l'univers de la mode et une forte appétence pour l'e-commerce.
Curieux(se), créatif(ve), autonome, organisé(e) et polyvalent(e).
Vous aimez le travail en équipe et appréciez collaborer avec des interlocuteurs variés (équipe interne et prestataires).
Rigoureux(se), avec une capacité à faire preuve d'agilité dans un environnement en constante évolution.
Anglais courant exigé.
Salaire :
Expérience : Tous niveaux d'expérience
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