Type of contract: Regular position
Experience: Minimum 10 years
Responsibilities:
Define the sales strategy in the B2C segment.
Analyze the internal (products, technologies, capacities and resources, services) and external (environment, sector, market, competition) situations.
Define the segmentation, bid positioning, and differentiation strategies.
Contribute to the definition of the B2C commercial BP (new contracts, churn, margins, purchase price, channel mix. ) for approval by the B2C P&L Director.
Conduct the implementation of the sales and commercial strategy of the B2C segment.
Manage the maintenance and control of the customer portfolio and its margin.
Design the sales campaigns and define their targets.
Define with the Pricing & Analytics Manager (characteristics of the product, price/margin and promotions), the implementation and commercial launch of new products in the B2C segment.
Identify market opportunities.
Prioritize the development of new B2C products.
Set the final pricing for the customer.
Oversee the development of commercial actions using market knowledge regarding customers, competitors and products as per Total Group in Spain's strategic plan.
Ensure the market studies needed to develop the business.
Define the Customer Journey in the selling process.
Oversee the pinpointing and realization of partnership opportunities with other companies from different sectors (retail, telecommunications, energy, etc. ).
Oversee the sales management strategy in inbound (CAC and Commercial Offices) and outbound (digital, in-person, telemarketing, leads. ) channels.
Select suppliers (in the case of external channels).
Define targets.
Ensure the development of the strategy, approve the budget and guarantee the application of the operational and functional policies relating to his/her Unit.
Establish relevant criteria and/or control and organization parameters.
Decide on and establish expenditure, investment, and income forecasts, if applicable.
Analyze opportunities and threats.
Drive and guarantee coordination or harnessing synergies with other units.
Represent and defend the interests of TotalEnergies in Spain.
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