Product Marketing Manager

Overviewð Join the Future of Air Travel with SITA Aero! SITA is the leading specialist in air transport communications and information technology.
As an organization, we cover 95% of all international air travel destinations and work with over 2,800 air transport and government customers in every corner of the globe.
Immerse yourself in the dynamic world of technology while embracing our collaborative, and inclusive culture.
We're seeking a passionate and results-driven Product Marketing Manager to join our dynamic marketing team within the Communications & Data Exchange business unit.
In this pivotal role, you'll be at the forefront of bringing innovative solutions to the global aviation industry.
You will report directly to the Head of Marketing for C&DE.
What You'll Do:
Own part of the C&DE portfolio:
you will be responsible for entire lines of products, from elaborating a strategy to executing the marketing plan of your creation.
Own the narrative:
Develop compelling product positioning, messaging, and value propositions for a portfolio of cutting-edge communication and data exchange solutions.
Be an internal evangelist:
communicate about your products, educate stakeholders, make sure sales and marketing teams globally are trained and have the resources to execute the go-to-market strategy at their regional level.
Go-to-market maestro:
Define and execute go-to-market strategies, including launch plans, campaigns, and sales enablement materials.
Digital champion:
Leverage digital channels (social media, website, webinars, etc.) to build brand awareness, generate leads, and drive customer engagement.
Content powerhouse:
Create high-impact content (white papers, case studies, blog posts, presentations) that resonates with our target audience (airlines, airports, ground handlers).
Event extraordinaire:
Plan and execute impactful event strategies, including industry conferences, webinars, and customer events.
Data-driven decisions:
Track, analyze, and report on campaign performance, identifying areas for optimization and demonstrating ROI.
Collaboration is key:
Work closely with product management, sales, marketing, and other cross-functional teams to achieve shared goals.
QualificationsWhat You'll Bring:
5 to 10 years proven experience in marketing and product marketing within the technology sector (preferably in B2B SaaS, aviation, or related industries).
Strong understanding of product lifecycle management and go-to-market strategies.
Ability to manage the implementation and execution of marketing strategies, working with various internal and external stakeholders.
Excellent written and verbal communication, presentation, and interpersonal skills.
Fluent English, verbal and writting.
Data-driven mindset with strong analytical and problem-solving abilities.
Passion for the aviation industry and a desire to contribute to its future.
Business degree/Master's preferably in Business or Marketing.
Role location:
Madrid, Spain (preferred) Prague, Czech Republic Why SITA Aero? Be part of something bigger:
Join a global leader in air transport communications and IT solutions.
Impactful work:
Contribute to innovative solutions that improve the passenger experience and streamline airport operations.
Growth opportunities:
Develop your career within a dynamic and supportive environment.
Cutting-edge technology:
Work with the latest technologies and trends in the aviation industry.
WHAT WE OFFER:
At SITA, we disrupt the status quo, by empowering our people to pioneer innovations that touch the lives of billions.
Bringing together diverse minds from across the globe, we foster a dynamic and positive workplace culture, that values our talented team members for their contributions and dedication.
Check out our core benefits, enabling our people across the globe:
ð¡ Flex Week:
Work from home up to 2 days/week (depending on the needs of your team and your customers).
Flex Day:
Shape your workday to suit your life and your plans.
ð Flex-Location:
Take up to 30 days a year to work from any location in the world.
ð Employee Wellbeing:
We've got you covered with our Employee Assistance Program (EAP), available to you and your dependents 24/7, 365 days/year, and Champion Health - a personalized, proactive platform to support diverse wellbeing needs.
ðProfessional Development:
Level up your skills with our training platforms, including LinkedIn Learning! ð Competitive Benefits:
Access competitive benefits tailored to the local market and your employment status.
SITA is an Equal Opportunity Employer and values a diverse workforce.
In support of our Employment Equity Program, women, aboriginal people, members of visible minorities, and/or persons with disabilities are encouraged to apply and self-identify in the application process.
Ready to take flight? Apply now and join our team of passionate professionals! #ProductMarketing #Aviation #Technology #SITA #JoinTheJourney