Media Manager – Eu & Am

ABOUT US Minor Hotels is a global hospitality group operating over 540 hotels, resorts and residences in 56 countries in Asia-Pacific, the Middle East, Africa, the Indian Ocean, Europe and the Americas.
As a hotel owner, operator and investor, Minor Hotels fulfils the needs and desires of today's global travellers through its diverse portfolio of eight hotel brands - Anantara, Avani, Elewana, NH Hotels, NH Collection, nhow, Oaks and Tivoli.
As part of Minor Hotels, the region of Minor Europe and the Americas is responsible for more than 350 properties in 30 countries and plans to grow across all segments, with a focus on its upper-upscale and luxury brands.
JOB SUMMARY Minor Hotels Europe & Americas is looking for a proactive analytical person interested in digital marketing and travel.
The role will report to the Minor Europe & Americas HQ team and will be responsible for planning, buying, implementing, and reporting the media campaigns.
The majority Online but some punctual off line activities.
Out of the scope of this role will be Performance Marketing (Paid Search, Metasearch and Affiliation) Expected Knowledge Media Strategy, Planning, trafficking and buying Experience with online media and desirable some offline Advance excel user EXPERIENCE At least 2 years' experience in a similar role and overall 4/5 years of digital marketing/media experience.
It could be at a media agency and/or Marketing departments of a client.
Experience in strategic media planning, buying and implementation QUALIFICATIONS Eagerness and desire to work in a multinational environment in the travel industry on a media digitally driven role.
Education:
Preferable:
Bachelor's in Business, Finance, Engineer, Also acceptable Bachelors in Marketing, Advertising, Communication or similar with a 'numeric' and analytical professional experience Marketing or Advertising degree Additional training on Marketing and/or Digital communication.
Manage and coordinate media plans (on and off line, domestic & international ideally) Experience working with international teams Experience with reporting and analysis Fluent in English (written & spoken) Ideally experience with analytical tools like Google Analytics, Google Campaign Manager and also RTB (DSP's) y Facebook Ads.
Also a plus knowledge on MS Office, Adobe, & Google Adwords and basic programming knowledge (ie.
HTML, CSS, Javascript…) KEY ACCOUNTABILITIES The Media role will report to the Senior Vice President of Digital Marketing & Ecommerce and will be responsible for leading the Media Strategy on /off , global budget supervision and agency relationship.
Main role:
Media Strategy, Planning, buying, reporting and optimization.
Responsible for the global overview and performance of the upper and mid funnel disciplines.
Directly responsible for ON line display and branding.
Lead the analysis and input on all other investments (combining and integrating OFF line and ON line):
Paid Media, Paud Social, emailing, etc.
and combine if applicable input from other performance initiatives.
Supervise and approve local BU yearly media plan.
Align with different countries, Marketing Directors and e-commerce to define and implement the plan.
Support assets and supervise markets initiatives.
Coordination with HeadQuarters teams and media agency HeadQuarters team.
Key contact with media agency.
Coordination of the communication materials needed for the media plans implementation with BU and Marketing departments.
Ready to negotiate with media (barter or cash) directly with media partners or with the media agency.
Coordination of the annual communication plan with the BU marketing teams, in order to assure its correct execution and implementation.
Pre and post assessment of plans.
Derived solid conclusions and in order to recommend action plans and corrective actions for campaign optimization short term or long terms.
On-going reporting of plans, results and budget.
Coordination of the Display Communication through Dynamic Banners with the creative agency Media Budget Control HeadQuarters & BUs.
Implementation, supervision and on-going follow up of Attribution model outcome to track media investment efficiencies and provide recommendation according to business needs.
Team management.
ADDITIONAL INFORMATION The role will be at Minor Hotels Europe & Americas Regional Office at C/ Santa Engracia 120, Madrid, Spain At the moment, hybrid working model (3 days at office - 2 days at home).
TEAM MEMBER BENEFITS At Minor Hotels Europe & Americas we are committed to shaping exciting careers worldwide and cross-cultural experiences.
Join a global hospitality group and unlock endless opportunities for growth and success in an international environment.
Our journey is fuelled by the passion and dedication of our incredible teams, who also enjoy inspiring and exclusive benefits for being part of our Company:
Development opportunities and training programs.
We offer a range of learning resources and platforms to help you develop your skills and knowledge in different professional areas and languages.
You can also enjoy internal mobility opportunities within our global hospitality group, exploring new challenges and cultures in different locations and brands.
Be Worldwide .
As well as enjoying our hotels as a guest, you will also be able to experience different cultures and learn from diverse teams in a company where more than 150 nationalities are represented.
Inclusive work culture.
We value and celebrate diversity by fostering a respectful and inclusive environment where everyone can thrive and belong.
We promote equal opportunities and empower our team members to express their unique perspectives, talents and contributions.
We embrace different backgrounds, cultures, identities and abilities as a source of enrichment and innovation for our Company.
A culture of continuous listening and feedback .
We strive to create a work environment that truly engages you, and the best way to achieve this is to listen to your feedback, needs and concerns at key moments in your life as a team member.
We also encourage open and honest communication between managers and team members, as well as among peers, as a way of learning and growing together.
Wellbeing initiatives .
We care about your physical and mental health by providing you with tools and initiatives that can help you improve your wellbeing, such as flexible working conditions, internal sports clubs and workshops.
Sustainable and Volunteer initiatives.
We want to involve our team members in our commitment as a responsible Company, so we promote and encourage participation in various social and environmental volunteering activities in cooperation with foundations and NGOs.
Special rates and promotions for team members .
Access to an advantageous team member rate and special discounts to enjoy our hotels around the world.
You can also enjoy exclusive benefits through our corporate loyalty programme and many other benefits for your friends and family.