CRM Data Manager

Who are we:
At Pearson, our mission is to add life to a lifetime of learning.
We believe in the transformative power of education and are dedicated to creating vibrant and enriching learning experiences designed for real-life impact.
Our vision is to help everyone realize the life they imagine through learning.
We are committed to bravery, decency, and imagination in everything we do.
Recently, Pearson has been recognized for its innovative approach to education and its commitment to sustainability, earning accolades for our efforts in driving positive change in the learning landscape.
We are a leading provider of English language proficiency tests, committed to delivering high-quality, reliable, and accessible testing solutions.
We are dedicated to ensuring that our PTE (Pearson Test of English) test takers have the best possible experience from registration through to receiving their results.
Learn more at:
Our Company | Pearson plc

Job Purpose and overview:

The CRM Data Manager will be responsible for managing and manipulating data to drive data-driven campaigns, ensuring data quality and accuracy, and providing actionable insights to inform marketing, technology and sales strategies.

Key responsibilities:

Data management and manipulation for ELL marketing

• Own the CRM data landscape, ensuring data is robust, available and correct.
• Own the end-to-end process for data uploads ensuring a consistent and high-quality approach.

Process improvement and automation proposals

• Continually look for opportunities to improve the way we handle our data, in line with Pearson's processes.
• Propose and implement automations to reduce manual work and improve efficiency.

Targeting, segmentation and performance analysis

• Analyse and report on campaign performance, using data to inform and improve future campaigns.
• Report on KPIs, including performance metrics and campaign ROI to ensure department targets are met.
• Define key performance indicators and set up dashboards to track them.
• Through continual optimisation, improve campaign performance by increasing relevancy through effective segmentation.

Collaboration with other teams

• Work with CRM Campaign Manager using data insights to inform campaign strategy.
• Collaborate with technology and system experts to create automations and reduce manual errors.
• Work with Sales to help manage the lead funnel, ensuring the quality of data is sufficient for sales and marketing.

Data compliance

• Meet the highest standards of data privacy and regulatory compliance through implementing data governance policies, ensuring data quality and compliance with GDPR, and all other data protection laws.
• Work closely with IT, legal and business teams to ensure compliant data handling practices, permissions, and oversee lifecycle process to maintain trust and transparency in all our data operations.
• A proactive approach to risk management is vital and to stay up to date with any changes to regulations.

Candidate profile

Required skills and experience:

• 4-5 years proven experience in a data analyst role, preferably in marketing.
• Strong knowledge of data management, ETL processes and data-driven campaign strategies.
• Proficient in data manipulation tools and techniques.
• Experience with Excel, Tableau, SQL and Google Analytics.
• Familiarity with CRM tools, particularly Salesforce.
• Strong analytical skills with the ability to interpret complex data.
• Ability to create and manage dashboards and reports.
• Experience in defining KPIs and monitoring performance metrics.
• Excellent communication skills, both written and verbal.
• Ability to collaborate effectively with cross-functional teams, including Salesforce Admins, Sales, Digital and Technology teams, Performance team, eCommerce team, Regional Marketers and the Data Privacy Office.
• Strong organizational and project management skills.
• Attention to detail and a commitment to data accuracy.
• Ability to work in a fast-paced environment and manage multiple tasks simultaneously.
• Collaborative mindset and the ability to work with diverse teams.

Diversity, Equity & Inclusion

We're committed to equity and opportunity, so that all learners can realise the life they imagine and see themselves in our services and products.
We believe learning is a powerful force for change and that diversity, equity and inclusion are fundamental to who we are.
We're committed to addressing all forms of systematic racism, discrimination and inequality in everything we do.
We also believe in giving everyone in the company the chance to help shape a more inclusive culture, in which everyone feels a sense of belonging and in which everyone acts with integrity day-in, day-out.
To learn more about Pearson's commitment to a diverse and inclusive workforce, please click here.

Pearson is an equal opportunities employer.
We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.
We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.
The information you provide will stay confidential and will be stored securely.
It will not be seen by those involved in making decisions as part of the recruitment process.
We are a Stonewall Gold and Top 20 LGBT+ inclusive employer, Investors in People Gold, Race Charter signatory, Disability Confident employer and Working Mums Top Employer.