Digital Analytics Consultant

About Incubeta
Incubeta is a digital marketing consultancy with a focus on technology, data, and people. Our specialists build solutions that embrace the power of technology, the truth of data, and a spark of human creativity. We help advertisers, agencies, and publishers get the most from digital for their business.
As Google's most experienced EMEA Sales Partner, we have overseen hundreds of deployments across the Google Marketing Platform. We address ad tech infrastructure, data management, integration, and media management and provide clients with relevant and up-to-date digital marketing services and consultancy.
Established in 2001, with 22 offices in 18 countries, we are part of the Incubeta group. A global partnership of leading digital technology, media, and creative specialists. Together, we are experts in end-to-end digital advertising services and media solutions.
The Position
Are you the Digital Analytics rockstar we are looking for? Join our team in Madrid and help us grow the analytics service by revolutionizing digital analytics within the Southern Europe market!
We are looking for an experienced Digital Analytics Consultant who will provide detailed solutions to achieve maximum conversion and increase turnover for the business.
As part of the Data & Analytics team, you actively participate in the projects carried out by Incubeta. These projects cover a wide range of services, including data collection, data analysis, dashboarding, CRO, and Advanced Marketing Analytics projects. You will also actively participate in the Digital Analytics offers.
Reporting to the Data & Analytics Manager, you will help prioritize web analytics requests, tasks & deliverables according to business needs across different industries. This is an exciting time to join as our Data and Analytics team is going through a big period of growth.
Role and Responsibilities
As the Data & Analytics Consultant, you will work on our clients, helping to provide customer experience data by:
Manage & influence customer contacts and maintain positive working relationships and help them analyze the data, trends, and performance.
Identifying sales/upselling opportunities as well as business challenges and adding strategic Analytics experience to our customers for them to grow their businesses.
Provide account management on large Analytics projects.
Provide analytics training to customers on-site.
Define KPIs with the client and perform an audit of the current data ecosystem.
Build measurement plan for varied web analytics, TMS, and CMP tools.
Provide input into RFPs by supporting the Sales team to draw up and present strategic proposals toward customers' inclusive timelines and costs of investments.
Consult with customers on the deployment of Google Analytics/Google Analytics 360 across their web properties.
Actively participate in sales, customer, and team meetings.
Your character
You are passionate about technology and how it can shape the online advertising industry & ecosystem to the benefit of our customers.
You feel comfortable communicating both internally and with our customers.
You enjoy cultivating positive internal relationships.
You have a proactive & cooperative approach to problem-solving.
You can translate customer needs and deliver a high level of customer satisfaction.
You can work independently whilst being able to work in a diverse cross-functional team.
You are autonomous in your work and projects.
You have a knack for finding innovative solutions.
You want to keep learning and developing your expertise.
You are hungry for more personal and professional growth in the digital industry!
Your profile
Minimum 2 - 3 years experience working on digital analytics projects, especially Google Analytics (Universal Analytics and GA4).
University Degree in Engineering, Economics, Business Administration, or Marketing.
Fluent in Spanish and good knowledge of business English (Portuguese & Italian are a plus).
Sound understanding of the Southern European and specific Spanish online advertising industry - knowledge of the underlying technology, major tech providers, agencies landscape, and online media buying & selling processes including the programmatic buying landscape.
Ability to code/script in support of customer requirements (SQL and/or Javascript and/or Python).
Experience in designing and building solutions with ETL, TMS, Web Analytics tools, etc.
Strong in strategic analysis and profound advisory skills.
Proven track record of successful business development gained at a media agency or advertiser level.
Proven expert knowledge in Google Analytics 360.
Strong understanding of all digital marketing channels, ad technologies, cross-media solutions.
Advanced project management skills.
Knowledge of analysis techniques applied to Marketing. Google Cloud knowledge is a plus.
Benefits of working with us
Working with exciting clients and worldwide enterprise companies alike.
Multilingual and multicultural teamwork.
Freedom to be authentic.
Ownership and accountability for all your projects.
Awesome colleagues & awesome clients.
An international, fast-paced job with attractive professional development opportunities.
Opportunity to grow in a startup environment.
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