Lead, Marketing Insights, International Marketing

ABOUT THE ROLE AND OUR TEAM:
The Knot Worldwide is looking for an enthusiastic and inquisitive Market Insights Lead to own research studies for the company's 13 wedding brands across UK, Europe, Latam and India.
This position will work closely with groups across the organization - including Marketing, product and strategy teams - to represent the attitudes, preferences and behaviors of current and potential couples and vendors.
This individual will work especially to understand cultural differences in wedding planning across our international markets.In this role, you will manage research projects from inception to completion, including methodology selection, data analysis and presentation of findings.
We are looking for someone that is comfortable with both 'scrappy' and sophisticated research methodologies - you'll need to be comfortable programming and launching a quick study among our users as well as working with external research partners.
You'll be working with stakeholders who value data and insights to inform strategy.RESPONSIBILITIES:
• This position does not have direct reportsConduct surveys among couples, guests and wedding professionals about behaviors and preferences and synthesize findings into actionable insights/recommendations.Lead the design and execution of both quantitative and qualitative research studies to keep a pulse on industry trends and category insights (attire, stationery, etc).
Work closely across the organization to ensure studies address knowledge gaps and support business priorities.Work with the marketing team on studies to optimize product and campaign messaging/positioning, including emails, landing pages and other assets.
Track brand awareness and perceptions and surface opportunities to strengthen brand position.
Collaborate with the U.S team on methodology and reporting.
Compile primary insights as well as other types of data and present findings in a concise and compelling way in day-to-day consults or large meetingsEstablish a strong relationship with the U.S-based Insights team.
Ensure consistent methodologies and analysis techniques for global studies and regularly share best practices and learnings.
SUCCESSFUL CANDIDATES HAVE:
Highly curious and eager to know why users feel and act the way they doA collaborative business partner who is comfortably working cross-functionally to translate business questions into research initiativesA storyteller who can communicate the big-picture story beyond the numbersOrganized and adept at juggling multiple projects at any given time without sacrificing quality/nuanceExperienced working on global studies that require understanding nuances between cultures and implementing translations into multiple languages.
4+ years of experience designing and executing research studies (quantitative/qualitative research methodologies and data analysis) Expert knowledge of Excel and PowerPoint.
Knowledge of survey tools like Qualtrics is strongly preferredDemonstrated ability to leverage data to tell a story and visualize data simply and clearlyExcellent verbal and written communication skillsBachelor's degree in market research, business, marketing or related fieldAt The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference! WHAT WE LOVE ABOUT YOU:
You Dream Big.
You iterate and experiment to drive innovation.You Love Our Users.
You keep our global community at the center of everything you do.You Do the Right Thing.
You strengthen your team through respect, fairness, and inclusion.You Hustle Every Day.
You favor urgency and own your outcomes.
You Win Together.
People are at the heart of our success and you play as a team.WHAT YOU LOVE ABOUT US:
We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out.
From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the 'office'.
We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.-US Notice:
The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability.
In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.WHAT WE DO MATTERS:
Here at The Knot Worldwide, we believe in doing work that matters.
In more than 16 countries around the world, The Knot Worldwide's leading family of brands-including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more-help people take celebration planning from inspiration to action.
When you join our global team, you'll be a part of a diverse group of individuals passionate about serving and enabling our communities to celebrate the moments that make us.Full timePosting Date:
2024-11-25