Director, Performance Marketing

Barcelona - CataluñaMarketing - Marketing /Full-time Contrato Indefinido /Hybrid Who we are Lodgify is not just any startup, we're a fast-growing company leading the vacation rental industry with our innovative software.
And we raised $30M to do exactly that! Our platform empowers property owners and managers to efficiently manage and market their rental businesses online.
We are an international team of more than 350 people and over 60 different nationalities, founded in the heart of sunny Barcelona.
ð About the roleWe're seeking a Director of Performance Marketing to drive growth and lead our team of PPC specialists.
Reporting directly to the VP of Marketing, you'll own paid acquisition channels across 11+ countries, including paid search, social, affiliates, display, and video.In this role, you'll develop strategies, execute multi-language campaigns, and analyze performance to maximize revenue growth and maintain a competitive edge.
Your expertise in technical execution and people management will fuel large-scale, global PPC/SEM initiatives that deliver high-volume growth and exceptional performance across the entire funnel.As a leader, you'll mentor and empower a high-performing PPC team, fostering collaboration and innovation.
Through clear goal-setting, coaching, and continuous feedback, you'll create a culture of ownership, ensuring the team is motivated and equipped to deliver top-tier campaign execution that contributes significantly to Lodgify's success.Thriving in a fast-paced, growing startup environment, you'll balance strategic thinking with tactical execution.
This is a unique opportunity to directly impact our business, gain invaluable experience, and advance your career in a rapidly expanding organization.
How will you make an impact?Strategic Leadership:
Develop and execute paid media strategies that align with business objectives, such as revenue growth and brand awareness.
Create scalable long-term plans that anticipate evolving market trends, customer behavior, and competitive dynamics, ensuring the paid media program remains innovative and effective.Performance Management:
Take ownership of high-volume performance growth by setting clear goals, allocating budgets strategically, and driving creative strategy.
Oversee the management, optimization, and analysis of global performance campaigns across key paid channels, including Google Ads, Google Display, Bing, LinkedIn, and YouTube, ensuring consistent delivery of results.Team Leadership & Development:
Lead and mentor a team of PPC specialists, providing them with the direction, tools, and support needed to excel.
Foster a collaborative and innovative culture that encourages personal and professional growth, empowering the team to achieve exceptional outcomes and align with organizational priorities.Data-Driven Optimization:
Implement and oversee advanced testing frameworks to analyze data, identify trends, and draw actionable insights.
Use key performance metrics such as CAC, CPL, ROA, and CLTV to inform strategy, optimize campaign performance, and maximize ROI.Automation & Technical Innovation:
Design and implement technical frameworks for automating campaign workflows and bid management processes.
Establish systems and rules to enhance efficiency and scalability while ensuring optimal campaign performance.Strategic Growth & Innovation:
Proactively identify new markets, opportunities, and strategies to expand customer reach and drive business growth.
Explore and leverage emerging marketing channels to diversify acquisition efforts and scale paid media performance.Cross-Channel Attribution & Insights:
Utilize advanced cross-channel attribution models to integrate and analyze performance data from multiple marketing channels.
Apply these insights to refine testing strategies, improve campaign outcomes, and inform long-term planning.
What makes you a great fit?Minimum 6 years experience managing PPC campaigns across Google ads, Bing ads, LinkedIn Ads, Youtube and other paid channelsProven experience working in a SaaS companyTeam management experience of 5+ membersExperience in cross-channel attribution, CRM and business intelligence tools like HubSpot, Salesforce, Marketo, MS Power BI, Tableau, etc.Proficiency with Microsoft Excel, Google Sheets, Google Data Studio and Google analyticsExcellent communication skills, both written and verbal in English.
How can you earn extra bonus points?Experience with software like automated bidding and scripts will be preferred.Fluency in any other European language is a plus (i.e.
Spanish, Italian, French, Portuguese or German).Why you'll love us:
You'll be part of a growing, dynamic company with a truly international team.
At Lodgify, we are full of contagious energy, hard work, and passion for what we do.
We celebrate diversity and are proud to acknowledge a variety of backgrounds, perspectives and skills in our team; committed to creating a workplace where everyone is heard and feels a sense of belonging.What's in it for you?
• ð The freedom to work from home any day that works for you.ð Enjoy 25 working days of paid vacation and Jornada Intensiva in August.ð Top-notch Cigna health insurance (includes travel insurance, dental plan, psychologist and we cover pre-existing conditions too).ð Save on meals! Enjoy a monthly allowance of 150 and, in addition, a Flexible Remuneration plan with up to 70.
Plus, enjoy a 50% discount on Ametller's prepared dishes to level up your mealtime!ð Flexible Remuneration options for your transportation needs.ð️ Elevate your workspace.
We provide a home-office setup allowance to ensure you have everything you need for a productive and comfortable work environment.ðªð Free Spanish classes.ð Boost your earning potential with our referral program that offers paid compensation.ð Fuel your day with a daily office breakfast buffet and join our monthly events like football tournaments, wine tastings, hikes, kayaking and more!ð Work in a dynamic environment with offices fully equipped for fun with ping pong, foosball, surrounded by an international team of +60 nationalities.
• Benefits offered may differ based on the type of contract that is issuedSo, what are you waiting for? Apply now!All applications and CVs must be submitted in English ð