Content Marketing Manager

Company DescriptionPart of Kaplan Inc., the Kaplan Languages Group is made up of Kaplan International Languages, ESL Education, and Alpadia.
Language travel is an inspiring business sector with lots of scope for fun and creative work.
Our student's study from 2 weeks up to a full academic year and we are proud to welcome language learners from over 100 countries, ensuring a great cosmopolitan mix in our classrooms across the globe.
With a network of Kaplan International Languages and Alpadia -branded schools spanning seven countries, KLG has the largest presence of any international language school in the English-speaking world, and also France, Germany and Switzerland.
In addition, ESL, Europe's largest language education travel agency matches students with the right language course for them.
We are looking for a passionate and dynamic Content Marketing Manager to join our growing team.
In this role, you will collaborate closely with the Head of Content and Creativity to shape and execute our content marketing strategy across key channels-campaigns, social media (knowledge of TikTok and Meta trends would be a big plus!), and blogs.
This is an exciting opportunity to bring fresh ideas to the table, ensure engaging and consistent messaging, and play a crucial role in amplifying our brand's presence.
As the leader of a talented team of five, you'll inspire and motivate your colleagues while managing day-to-day operations, overseeing content planning, and reporting on the success of various content marketing initiatives.
You'll also conduct content audits and collaborate with the wider marketing team, playing a key role in delivering our brand strategy and its future direction.
We're looking for someone with a passion for content, a positive attitude, and a knack for leadership.
You should have the experience to balance multiple projects and stakeholders while fostering a collaborative and creative environment within your team.
If you thrive in a proactive role, enjoy building strong working relationships, and are eager to bring new ideas to the table, this position will allow you to truly make your mark and help our brands continue to flourish.
Team management and teams' alignment Lead and manage the content team, consisting of Marketing Executives and Copywriters, and ensure high quality and relevant content is delivered on time and to the highest standard.
Collaborate closely with our creative, design, and video teams to ensure that all content aligns seamlessly with our brand vision.
In partnership with the Creative Manager, you will ensure that every channel showcases our brands in the most impactful and efficient way possible.
Work closely with the Acquisition team on the creation of content to support SEO, paid social activities and reviving CRM user journeys.
Develop strong relationships with key stakeholders and teams across the business to ensure our content approaches are fit for purpose and allow us to grow.
Manage and delegate day-to-day administrative tasks to ensure everything is running smoothly and on time.
Content sourcing and resourcing Collaborate with principals, teachers and students to create and share content that motivates prospects to sign up to our courses.
Maintain close relationships with the Operations and Sales teams in order to understand the business and harness knowledge gained to inspire the content strategy.
Develop strong materials, tools, and key messages to support the broader marketing team to fully engage and execute brand strategy with ease and understanding.
Define and implement strategy Develop content strategies and create high-quality content for social media, marketing campaigns, new products and the blog.
Analyse and report on content performance metrics to continually optimise content strategy across all distribution channels and ensure that goals are being met.
Devise content plans to promote new products and schools that are inspiring and engaging.
QualificationsWhat we are looking for:
Proficiency in English is required, as it will serve as the primary language for all communications and documentation in this role.
Ability to clearly articulate ideas and offer unique solutions to challenges, verbally, written and visually.
A minimum of 2 years' experience in a supervisory or managerial capacity is essential.
Significant and demonstrable digital marketing experience.
Experience in campaign development and delivery; brand and social media strategy development.
Development and execution of strategic content plans using the marketing mix.
Proficiency in devising, implementing, and supporting brand awareness and lead generation activities across multiple different marketing distribution channels.
Excellent project management skills.
What you need to have:
Extremely high degree of attention to detail and organisation skills, able to prioritise information and time to meet business needs and focus resource for maximum return on investment.
Strong verbal and written communication skills with natural leadership qualities to inspire and motivate both team and business.
People and line management skills, with proven judgement, demonstrating drive, influence, and collaboration.
High proficiency in core marketing principles and practices, including brand development and positioning, integration of messages.
Compelling interpersonal skills to build and maintain strong relationships both internally and externally.
Thrive on working in a fast-moving environment in an international business.
Experience of leading and project managing multiple brand campaigns.
Additional InformationThis is a full-time, permanent position offering:
The opportunity to develop your skills in an international environment, in the exciting field of language travelFlexible working policy (2 days of home working)A diverse and dynamic multicultural team that brings together incredibly talented individuals.
An environment where corporate ethics and sustainable development matterDiscounts on medical insurance Free language courses abroad every yearCompetitive salary Lunch vouchersFree coffee and teaFree breakfast on Mondays and fresh fruit on Thursdays Starting date:
ASAPPlease note that only applications accepted for an interview will receive a reply.SummaryType:
Full-timeFunction:
MarketingExperience level:
Mid-Senior LevelIndustry:
Education Management