Director of Product, MarTech - Digital Markets

About Gartner Digital Markets:
Gartner Digital Markets is a business unit within Gartner. Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services.
Gartner Digital Markets is the world's largest platform for finding software and services. With more than 100 million annual visitors across four buyer destinations-Capterra, GetApp, Software Advice, and UpCity-and 70 localized sites, Gartner Digital Markets helps software and service providers build their brand, capture demand, and understand their market. As the only destination for software and services driven by independent, objective research and verified customer reviews, we help connect providers with in-market buyers to fuel growth across the full funnel.
For candidates interested in taking their next career step, Gartner Digital Markets offers the best of two worlds-the stability and resources of a large, established organization combined with the fast pace and excitement of working for a dynamic growth business. Our team is on the front lines of innovation in an industry that is always transforming, providing an incredible opportunity for you to grow and learn throughout your career.
What we're looking for:
We are looking for a Director of Product that will lead MarTech strategy for GDM. This role will oversee all MarTech, AdTech, Platform Operations, Marketing Data, and Tracking for GDM, and report directly to the VP of Marketing Operations and Technology.
MarTech is a critical driver of growth and revenue within the GDM business. The director will lead product strategy and definition of the core technology platforms that our marketing teams rely on to run thousands of campaigns across several channels. In addition, they will also champion and direct the strategy for internal tracking as a data product. The ideal candidate is data-driven, has strong business acumen, and is well-versed in B2C and B2B marketing technology and ad platforms.
Why you'll want to come to work:
MarTech and AdTech Platform Operations: Manage the health and governance of key MarTech and AdTech platforms. Drive the exploration, procurement, implementation, and adoption of new technologies. Support the expansion into new ad platforms and channels.

Marketing Data Strategy and Integrations: Lead the development roadmap for key data integrations across multiple platforms. Build solutions that enable marketers to access critical data sets.

Platform Automation and Internal Tooling: Own the technology roadmap for internal tooling that automates campaign management at scale.

Internal Tracking: Lead a cross-functional team responsible for end-to-end tracking across all web properties and real-time activation of our data product.

Partner with marketing leads to ensure long-term vision and strategy is aligned with GDM's goals.

Manage, mentor, and up-level a team of managers and specialists.

What you'll bring to the team:
10+ years of relevant experience, with a strong understanding of MarTech, AdTech, Data and Analytics, and Product Management.

5+ years of experience managing teams, ideally remote and cross-geographical teams.

Expertise leveraging and optimizing diverse martech stacks (Marketing Automation Platforms, CDPs, etc.) and top ad platforms (Google, Microsoft, Meta, etc.).

Well-versed in Performance Marketing and Lifecycle Marketing programs, especially knowledgeable about how measurement, optimization goals (e.g., LTV:CAC, ROAS), and attribution impact campaign results. Enables MarTech solutions to optimize and improve setup.

Strong understanding of web data infrastructure (data layers, cookies, javascript tagging, etc.), data management (APIs, SQL, data warehousing, etc.), and reporting (BI tooling, dashboarding, etc.).

Experience managing a wide breadth of technical marketers, product managers, and engineers.

Very high level of organizational and time management skills.

Excellent communication skills and storytelling ability that is fact-based, insight-rich, comprehensive, and solution-oriented - ultimately well distilled and tailored to the audience (executive-level, cross-functional, within marketing, etc.).

What you'll find:
Limitless growth and learning opportunities.

A collaborative and positive culture - join a diverse team of professionals that are as smart and driven as you.

A chance to make an impact - your work will contribute directly to our strategy.

Frequent social activities such as movie night, laser tag, bowling, escape room, summer beach party, hiking & BBQ, and more!

A hybrid work environment-enjoy the flexibility of working from home and the energy of collaborating with peers in our dynamic offices.

New offices close to Glòries and the beach in the fantastic, 'innovation and tech' 22@ district of sunny Barcelona.

Fresh fruit, snacks, selection of teas, fair trade organic coffee, and a fridge full of beer for our Thursday Beer O'Clock.

What you'll receive:
Competitive compensation.

23 days annual holiday and an additional day off for your birthday.

Private Medical and Dental Care.

Life and Disability Insurance.

Public Transport Subsidy.

Ticket Restaurant Card.

Childcare Vouchers (Ticket Guarderia).

IncentiFit - annual reimbursement for health-and-wellness-related activities.

Pension Scheme.

Tuition Reimbursement.

Employee Stock Purchase Plan.

Employee Assistance Program.

Gartner Gives Charity Match.

Relocation Assistance - a specialist to help you with all the appointments and paperwork.

And much more!
Who are we?
At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.
Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.
Since our founding in 1979, we've grown to more than 20,000 associates globally who support ~15,000 client enterprises in ~90 countries and territories. We do important, interesting, and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy, and drive to want to make a difference.
What makes Gartner a great place to work?
Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.
We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.
Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities, and generations.
We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work .
Ready to grow your career with Gartner? Join us.
PLEASE NOTE:
• Applications must be submitted in English.
• A valid EU visa/passport is required for this position.
Job Requisition ID:94681
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