Paid Media Specialist

Who we areLodgify is not just any startup, we're a fast-growing company leading the vacation rental industry with our innovative software.
And we raised $30M to do exactly that!Our platform empowers property owners and managers to efficiently manage and market their rental businesses online.
We are an international team of more than 350 people and over 60 different nationalities, founded in the heart of sunny Barcelona.Role OverviewAre you a creative and data-driven Paid Media Specialist with a passion for driving growth through paid social, display, and video campaigns? We're looking for an expert who thrives in fast-paced environments and has a proven track record in managing high-performance campaigns across Meta, Google Ads, and other platforms.
In this role, you'll own the strategy and execution of paid media campaigns, continuously optimizing and testing to push performance to new heights.You'll work closely with the Performance Marketing Manager, fellow PPC specialists, and cross-functional teams to ensure seamless execution and innovation across all marketing channels.How will you make an impact?Using your mix of creativity and analytics to manage campaigns from start to finish.
You'll handle everything from pre-campaign planning and setup to post-campaign analysis, while creating and optimizing ads to attract potential customers.As a Paid Media Specialist, you will play a crucial role in shaping and executing our Paid Social, Display, and Video marketing strategy, reporting to the Performance Marketing Manager.Strategic Campaign Management:
Take ownership of end-to-end campaign management across Meta and Google Ads (Google Display, YouTube, DemandGen), from strategic planning to execution and optimization.
Develop a deep understanding of business objectives and translate them into actionable demand generation and retargeting strategies.Audience Targeting and Retargeting:
Proficient in building and refining audiences using first-party data, website visitors, and lookalike audiences.
Experienced in creating retargeting strategies to re-engage users and move them down the funnel.Creative Strategy Collaboration:
Work closely with creative teams to develop engaging ad creatives that align with campaign objectives and resonate with target audiences.
Familiar with A/B testing ad creatives to determine the most effective variations.Mastery of Meta Bidding Strategies and Algorithm Insights:
Possesses expertise in Cost Cap, Bid Cap, and Target Cost bidding strategies, with a deep understanding of Meta's algorithm.
Skilled in optimizing bids, budgets, and placements based on ad relevance, user engagement, and historical performance to enhance overall ad effectiveness.Data Signals, Conversion Tracking, and Technical Proficiency:
Proficient in setting up and managing Conversion APIs, utilizing data signals for refined targeting.
Experienced in advanced tracking solutions, including pixel setup, custom conversions, and offline conversions.
Demonstrates strong technical skills with Meta's Business Manager and Ads Manager tools.Analytical Skills and Strategic Campaign Management:
Exhibits strong analytical skills for data interpretation and A/B testing to optimize performance.
Skilled in budget allocation, performance monitoring, and making real-time adjustments.Attribution and Lift Testing:
Experience in addressing tracking challenges in demand generation advertising, understanding the importance of running conversion lift or brand lift tests, and innovative ideas on measuring the true impact of this type of advertisement.Exploring New Opportunities:
Stay on top of the market by researching and finding new ways to expand and grow in different channels (e.g., TikTok, LinkedIn, Reddit, Quora) to drive new customer acquisition.Focus on impact:
Think about the customer.
Play well with others.
Get stuff done.
Be self-motivated.
Expect feedback and changes.What makes you a great fit?4+ years of hands-on experience, particularly in Paid Social, Display, and Video Ads (YouTube, DemandGen).Proven track record in lead generation marketing and working with sales funnels, preferably in a SaaS environment.Strong communication skills in English (additional European languages like Spanish, Italian, French, Portuguese, or German are a plus).Experience with automated bidding, audience building, and developing prospecting and retargeting strategies.Proficient in Microsoft Excel and Google Sheets.How can you earn extra bonus points?Familiarity with BI tools like Tableau or Power BI is a plus.Experience with lift tests, ad platform testing, or in-house geo testing.Familiarity with tools for analyzing Meta campaigns, like Supermetrics, Hootsuite Ads, or AdEspresso.Passion for staying updated on the latest trends, best practices, and algorithm changes.Paid Search experience (Google Ads and Microsoft Ads).Experience with listing site ads (Capterra, GetApp, Software Advice).Why you'll love us:
You'll be part of a growing, dynamic company with a truly international team.
At Lodgify, we are full of contagious energy, hard work, and passion for what we do.
We celebrate diversity and are proud to acknowledge a variety of backgrounds, perspectives and skills in our team; committed to creating a workplace where everyone is heard and feels a sense of belonging.What's in it for you?The freedom to work from home any day that works for you.Enjoy 25 working days of paid vacation and Jornada Intensiva in August.Top-notch Cigna health insurance (includes travel insurance, dental plan, psychologist and we cover pre-existing conditions too).Save on meals! Enjoy a monthly allowance of 150€ and, in addition, a Flexible Remuneration plan with up to 70€.
Plus, enjoy a 50% discount on Ametller's prepared dishes to level up your mealtime!Flexible Remuneration options for your transportation needs.️Elevate your workspace.
We provide a home-office setup allowance to ensure you have everything you need for a productive and comfortable work environment.Free Spanish classes.Boost your earning potential with our referral program that offers paid compensation.Fuel your day with a daily office breakfast buffet and join our monthly events like football tournaments, wine tastings, hikes, kayaking and more!Work in a dynamic environment with offices fully equipped for fun with ping pong, foosball, surrounded by an international team of +60 nationalities.
• Benefits offered may differ based on the type of contract that is issued.So, what are you waiting for? Apply now!All applications and CVs must be submitted in English.
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