Sr. Fandom Marketing Manager

Would it be your dream job to co-create how we interact with our kids' fans communities, while bringing to life a new franchise as part of a cross-functional team?

Be the trailblazer for evolving the way we as a business navigate in a hybrid world!

Core responsibilities

As Sr. Fandom Marketing Manager for a new LEGO franchise, you will be part of our global toy development business and an integrated team member of our global marketing team. You will work on developing, optimizing and taking to market a new physical brick-built toy line with special focus on evolving its community experience.

Make a world-spanning social play movement

Create, brief, and implement the global fandom strategy to generate and power up social play and community engagement, focusing on live fandom and physical events:

• Drive consumer sales and engagement growth through real time understanding of our audiences and connecting combined fandoms (cross-over of Partner IP and LEGO fandoms).

• Create and drive the strategy for fixed, flex and reactive brand and commercial marketing - then evolve these in real-time in response to emerging consumer response, iterating rapidly to boost performance in market.

• Translate fandom into physical social events, online community engagement, product marketing ideas, and product updates which engage players long-term.

• Translate live data into reactive real-time marketing actions, fostering social engagement and fandom development.

• Support transformation of the LEGO Group's Go-To-Market thinking and unlocking the power of social play and community engagement.

Be a key innovation driver

• Own the development and execution of the very first LEGO franchise Fandom strategy, anchored in global thinking and powerful local executions. Pilot new thinking and solutions that will make this new LEGO franchise and LEGO toys pioneers in social and community play.

• Step change internal LEGO processes and thinking to allow for first in class innovative real-time marketing and community engagement plans for social play.

• Drive impactful change in ways of working, ensuring effective and disruptive execution globally and in markets.

Show thought leadership

• Play an active role in the Global Product and Marketing team during key meetings and leadership forums across the year, including relevant presentations to internal and external forums and key senior leadership management.

• Alongside the product Marketing Lead, you will be the functional leader that drives the agenda, inspiring and coordinating the goals and outputs of a direct and indirect team.

• Show great indirect leadership, co-creating with and influencing relevant internal stakeholders like channel owners or brand departments.

Be the leader and orchestrator of a powerful brand experience

• Collaborate to rapidly turn market listening into strong consumer insights - then innovate and build powerful social play.

• In cooperation with our Entertainment Partners & Content team, champion and help strengthen our collaboration with our IP partner, ensuring mutual value when applying fandom thinking (social play, online communities, and physical events).

• Educate internal stakeholders to adopt and execute real-time marketing, social play, and community engagement.

Business leadership

• Navigating the unknown and daring to take calculated risks.

• Thriving in complex environments, with proven ability to navigate an agile working context.

• Proven capability of influencing direct and indirectly powerful partners and complex organization matrices.

• Have a strong pulse on business performance, the toy industry and competition, and act on those insights. Engage with markets in following up business performance and driving global plans. Act and react with tangible plans when facing unexpected opportunities and when business is underperforming.

• Lead initiatives to improve our business model and footprint.

• Drive meaningful innovation and change.

Please note that the role is based at our headquarters in Billund (DK). Expected travel activity is around 20 days/year.

Play your part in our team succeeding

The Global Marketing Department is responsible for creating and fostering consumer demand for the LEGO Group by converting consumer, shopper, and market insights into compelling & innovative product lines, marketing strategies + campaigns. This role lands in the New Business area and will focus on developing our business within new territories.

This is a key leadership role within one of our businesses with the highest potential.

Do you have what it takes

We are looking for a candidate who has strong experience in building and engaging communities in both physical and digital environments, and with a proven track record of developing engagement strategies for both online communities, physical events, and any relevant channel. Experience in the field of toys is a plus. You could be just the right candidate if you:

• Understand kids' fandom, communities, and have an intuitive understanding of how we can connect with kids and their culture in an authentic and meaningful way.

• Are a great leader who thrives when leading partners of different seniorities and able to generate positive relationships while influencing big cross-company internal/external agendas.

• Have an open-minded and dedicated approach - ready to build bigger thinking through collaboration.

• Are persistent, resilient and find excitement in working in flexible and constantly changing environments.

• Have a track record of contributing to the growth of social brands.

• Have a track record of developing sound strategic thinking.

• Have a strong intuition for business, strong analytical skills and ability to make results - skills for turning real-time insights (communities/consumer/shopper/market insights) into action.

• Have demonstrated a willingness to take calculated risks and agility in responding to the changing external landscape.

• Have excellent communication and presentation skills.

#LI-EH1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefi.