Sr Director Marketing Sales Operations Remote

Sr Director Marketing Sales Operations | Accuity | WorldwideDescription:
The Sr.
Director, Marketing & Sales Operations is responsible for leading sales operations and marketing within Accuity.
The Accuity marketing team includes one (or more) direct reports along with a group of marketing contractors and/or vendor relationships.
This individual will be responsible for working closely with the Chief Growth Officer (CGO) regarding the use of the annual marketing budget.The Sr.
Director, Marketing & Sales Operations is expected to be both an individual contributor and a leader of our marketing resources, which includes but is not limited to the ongoing development and execution of strategic sales operations and the strategic marketing plan(s).
This role has a proven track record as a thought leader in healthcare, ideally with HIM and revenue cycle experience.
They will collaborate closely with the CGO and Sales team to ensure effective use of Salesforce, contributing to the qualified sales pipeline and assisting in developing and implementing winning sales strategies.In addition, this role is responsible for managing not only the day-to-day marketing activities but also for developing, implementing, and executing strategic marketing plans under the direction of the CGO.
This role leads the execution of marketing programs from start to finish, leveraging internal support and driving collaboration with the marketing team and across the organization.PRIMARY JOB RESPONSIBILITIES:
Leadership responsibilities:
Market analysis and competitive insightsMarketing strategy and Accuity product messaging strategyHigh-level campaign & content focus and messaging strategy tied to the aboveManagement of marketing resources (internal resources and external contractors/vendors)Primary Sales Operations focus (individual contributor):
Growth performance metrics ownershipForecast owner and monthly/quarterly forecast meeting facilitationManage and distribute materials and resources for effective forecasting meetingsActive prospect management and pipeline advancement to include:
Next client touchpoint, presentation (deck) review and approvals, coordination of resourcesProcurement document needs review and ownership over deadlinesCommunication to key non-buyer resources with potential clientsStrategic account review facilitation and notes managementFlag risks and potential delays to leadershipHMA summary account reviews managementExecutive connection event ownerPlan and coordinate from event selection to execution at the event and follow-upPrepare and manage the tradeshow growth team strategy including attendeesBusiness development strategy and executionReview marketing activity data and follow up on MQLs (qualified leads)Targeted new client outreach and follow-up programLead generation (LGC) program management with assigned sales members to grow and sustain engagement on future opportunitiesSales support and growth efforts to include but not be limited to the following:
Sales team training coordination and facilitationProvide support during the onboarding of new sales resources and lead their trainingSalesforce primary administrationWork with the CGO on sales process improvement and implement changes through the sales teamOther duties as assigned by leadership based on business needsPrimary Marketing Leadership responsibilities:
Lead and work with assigned internal Accuity team members on the following:
Marketing strategy and execution inclusive of performance metrics development, monitoring and feedbackOverall marketing project management to ensure smooth execution on strategy and other assigned goalsTradeshow and other events preparation and execution (booth setup, collateral, signage, videos, lead generation and retrieval, pre/post show outreach, etc.)Digital marketing strategy and execution to include website lead capture, social media, content marketing, etc.HubSpot and other marketing tools managementSales collateral development such as client presentations, flyers, etc.Paid media and sponsorships owner to include selection and execution (Beckers/ACDIS/AHIMA)Content development lead with freelance writer support to develop a strategy around published case studies, blogs, white papers, videos, public relations and other media pitchesInternal and external communications support and developmentRequirements:
POSITION QUALIFICATIONS:
Education:
Bachelor's Degree in relevant field (Journalism, PR, Marketing, Communications) requiredAdvanced Degree in relevant field (Journalism, PR, Marketing, Communications) preferredExperience:
10+ years marketing experienceExperience developing and executing marketing strategy and plansExperience planning and executing trade showsExperience working with healthcare associations and related paid trade publicationsExperience with marketing automation and CRM tools, preferably HubSpot and SalesforceKnowledge, Skills, and Abilities:
Exceptional communication and decision-making skillsStrong analytical, multi-tasking and project management skillsAbility to think creatively and innovativelyAbility to use a PC in a Windows environment, including MS Word, Excel and PPTIndependent, focused individual able to work remotely or on-siteTagged as:
remote, remote job, virtual, Virtual Job, virtual position, Work at Home, work from homeWhen applying state you found this job on Pangian.com Remote Network.
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