Brand Manager
Location: Germany - Fully Remote but you must live in Germany
Industry: Medical Cannabis
PLEASE ONLY APPLY IF YOU HAVE EXPERIANCE WORKING IN THE MEDICAL CANNABIS INDUSTRY
ON MEDICAL CANNABIS MEDICINES.
Company Overview
Our client is a leading Global Medical Cannabis company specializing in the manufacturing and distribution of innovative cannabis-based medical products. With a commitment to advancing healthcare through research and development, our client provides a broad high-quality medicinal cannabis portfolio to improve the lives of patients worldwide. Currently commercially present in 6 countries, with many more upcoming in 2025
Position Overview
As a Brand Manager, you will be pivotal in defining and implementing brand strategies
for our client's innovative medical cannabis products within the German Market which
include flowers and oils. This role involves shaping the brand's identity, leading market
entry and product launches, and managing marketing activities to ensure successful
brand penetration across various regions. You'll work closely with the Chief Marketing
Officer, Global marketing team, cross-functional teams, and external partners to
develop and execute strategic marketing initiatives that resonate with our client's
diverse audience
Key Responsibilities
• Brand Strategy Development: Craft and implement brand strategies that align
with the business objectives and resonate with target audiences. Coordinate
with cross-functional teams to ensure brand consistency across all marketing
and business plans
• Product Launch & Lifecycle Management: Lead the execution of product
launches and drive visibility through integrated marketing efforts. Collaborate
with the Chief Marketing Officer to identify brand opportunities and address
lifecycle issues
• Marketing Campaigns & Communication: Design and implement multi-
channel marketing campaigns to build brand awareness and foster product
adoption, targeting both B2B and B2B2C audiences. Create compelling content
that highlights the unique benefits of the clients medical cannabis products
• External Collaboration: Build strong relationships with external agencies,
influencers, industry stakeholders, medical professionals, and patient advocacy
groups to ensure alignment with the broader medical community's expectations
Requirements
• Must have experience in Marketing working in the Medical Cannabis Sector.
If you do not have this experience, you will not be considered.
• At least three years of Marketing experience
• Solid understanding of marketing principles with a proven track record in brand
strategy development and execution
• Experience doing marketing and brand management for cannabis flowers.
• Strong project management, organizational, and creative skills with experience
leading innovative and successful campaigns
• Excellent communication and networking abilities to manage both internal and
external relationships effectively
• Education: Degree in marketing, business, or a related field or a track record
• Languages: Fluency in English & German
Compensation & Benefits
• Competitive Base Salary
• Fully Remote
If you're interested in this position and would like more information, please apply
through this site or email me at ***
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