Influencer Operations Lead

About Us:

Lysto.gg is leveling up the gaming industry by enabling 'Growth for Games and Rewards for Gamers'. Lysto enables game studio growth through playtesting, acquisition and retention tools while gamers' find opportunities to play for rewards everyday.

If you're passionate about working at the intersection of game studios, gamers, and cutting-edge technology, Lysto is the place for you!

Location: Europe (Remote/Hybrid)

Experience: 4+ years

Job Summary:

Lysto.gg is on a mission to revolutionize influencer-driven user acquisition in the gaming ecosystem. We are seeking an experienced Influencer Operations Manager to lead the planning, execution, and optimisation of user acquisition (UA) campaigns in the Europe and North America region, with a focus on profitability and scalability.

This role is ideal for someone with a proven track record in executing complex performance-based UA campaigns for different types of game studio requirements, proven expertise in forging and scaling influencer relationships and agency alliances, and a deep understanding of performance tracking and campaign optimisation. The selected candidate will also build Lysto's proprietary IP by deriving insights from campaign executions for long-term growth and product innovation.

Key Responsibilities:

Campaign Execution & Optimization:

• End-to-End Campaign Management:

• Plan and own execution of multiple high-performance UA campaigns using influencer partnerships and affiliate networks.
• Leverage third-party tracking tools like Swaarm and Everflow to monitor, analyse, and optimise campaigns in real time.
• Create multiple tracking dashboards for Lysto's clients to build transparency and trust in the delivery of campaigns

• Profitability & Cost Optimization:

• Strategically optimise campaigns to reduce costs while maintaining quality and achieving profitability at the unit level.
• Implement budget management techniques and performance-based incentives to drive cost efficiencies and manage campaign deliveries profitably

• Scaling Operations:

• Optimise existing campaign operations to reach optimal profitability
• Expand campaign operations across Europe, with an eye toward scaling to the US markets.
• Build and maintain relationships with influencer agencies, gaming influencers, and affiliate networks to enhance campaign reach and effectiveness.
• Work towards eventually building Lysto's own influencer network spanning multiple geographies

Performance Monitoring & Data Utilization:

Tracking & Reporting:

• Design and manage dashboards on performance tracking tools for clear visibility into campaign ROI, cost per acquisition (CPA), and other KPIs.
• Use data-driven insights to refine strategies and improve operational effectiveness.

Insights for Productization:

• Identify patterns, trends, and insights from campaign execution that contribute to building Lysto's proprietary IP.Collaborate with internal teams to translate learnings into scalable, productised service offerings for long-term growth.

Relationship Management:

Influencer & Affiliate Partnerships:

• Identify, onboard, and manage gaming influencers directly with Lysto, fostering long-term relationships.
• Partner with affiliate networks and agencies to diversify campaign channels and boost UA efficiency.

Qualifications:

• 4+ years in influencer marketing, user acquisition, or campaign operations, with a focus on performance-driven strategies.
• Experience in gaming, digital entertainment, or influencer marketing platforms is a plus
• Existing relationships with influencer agencies across Europe is a plus

Technical Skills:

• Proficiency in performance tracking tools like Swaarm, Everflow, or similar platforms.
• Strong analytical skills with experience in setting up and managing campaign dashboards.

Core Competencies:

• Exceptional negotiation and partnership-building skills with influencers, agencies, and affiliate networks.
• Strong understanding of campaign profitability and P&L management.
• Ability to work in a fast-paced, dynamic environment while scaling operations across regions.

Education:

• Bachelor's degree in Marketing, Business Administration, or a related field (or equivalent experience).

What We Offer:

• A chance to work at the intersection of gaming and influencer marketing with a passionate, growth-oriented team.
• Competitive salary, performance-linked incentives, and perks.
• Flexible working arrangements with a focus on outcomes and career development.
• Opportunity to shape the future of influencer-driven UA and contribute to building proprietary products at Lysto.gg.