Demand Generation Manager

About the Role In this exciting new role at BOXX, the Demand Generation Manager will be supporting BOXX's North American Growth and Marketing objectives and reporting into the Communications & Growth Marketing Lead.
You'll be responsible for supporting BOXX's growth, content and broker/lead engagement strategies to drive awareness and engagement amongst key target audiences in the USA, Canada and at times LATAM.
• Reports to:
Communications & Growth Marketing Lead Department:
Marketing Positions Available:
1 Requirements Responsibilities Own the creation and execution of BOXX's digital communications from Hubspot including Broker newsletter, Hackbuster alerts and outgoing communications.
You'll work with our design team and internal SMEs to execute.
Build segmentation criteria and lead automations to better engage BOXX broker and affinity audiences.
Be the BOXX MarOps and Hubspot expert to help disseminate best practices and uses across the business for better marketing attribution tracking and to build customer marketing approaches.
Be comfortable with the reporting and tracking of data and leads.
Ability to build dashboards and segmented lists in Hubspot.
Run BOXX's digital ads on Linkedin and Google Adwords, and track performance.
Own the BOXX social media calendar.
Look at new ways to make our content more entertaining and engaging.
Support SEO strategy efforts by working with agency vendor, tracking progress in SEMRush and communicating results to the business.
Support BOXX's overall content and ad strategy through ideation and execution.
Support all other growth activities related to sponsorships, events, awards, PR etc.
when needed.
Collaborate and cultivate relationships with internal teams (sales, underwriting and claims teams) to ensure clarity and accuracy in requirements, campaigns and communications.
Ability to work independently and collaboratively in a fast-paced environment Outstanding project management skills to communicate and deliver on priorities and tasks.
We use Monday to manage tasks.
Strive to become a cyber expert by learning about insurance industry and cyber space in order to be informed about emerging risks and trends that will inform our marketing content and growth strategies.
Skills & Qualifications:
In-depth Hubspot Marketing Hub knowledge.
Familiar with CMS systems, ideally Wordpress and associated plug-ins that drive performance.
Familiarity ad reporting capabilities with SEMRush, Google Adwords and Google Analytics Bachelor's Degree or equivalent degree from an accredited college or university.
5-7 years of digital, content and growth marketing experience, ideally working in a high growth and fast-paced environment.
Knowledge or prior experience in the insurance space is an asset.
Excellent communication and interpersonal skills, eager to grow, learn and put their hand up in an opportunity-filled environment.
Working proficiency or understanding of French and/or Spanish is an asset, as we look to grow operations in Quebec and LATAM.
Our Commitment BOXX provides opportunities for people who come from all paths.
Our team represents a variety of backgrounds, perspectives and skills.
BOXX is a place where everyone has the opportunity to succeed.
We're an Equal Opportunity and Affirmation Action employer, dedicated to fostering a diverse and inclusive workforce.
If you're excited about this role, we encourage you to apply.
Our Roots BOXX Insurance started as an idea, a spark of innovation and a commitment to create real, positive changes for our clients and partners.
Our story is one of relentless dedication to our mission to empower businesses and individuals in an increasingly digital world.
Our Global Impact Today, we're proud to have over 700,000 businesses, families and individuals around the world who rely on BOXX's solutions and services.
We predict, prevent and insure against cyber threats, improving the digital health of those we serve.
Our growth presence reflects the trust that our clients and partners have placed in us.
Our Values Our purpose is underpinned by our core values, which guide us in delivering on our promises:
Respect:
We believe in the importance of respecting every individual, ensuring they are seen, heard and empowered to succeed.
Our approach is always relevant, meaningful and personal.
At BOXX, we're all about people helping people.
Grit:
We tackle challenges head-on, making an impact while keeping things simple.
We actively listen, take action and hold each other accountable to support our fellow BOXXers and customers in achieving success.
Different:
We celebrate and embrace what makes us unique.
We reach across roles, borders and boundaries to help each other learn, grow and succeed.
By doing so, we fuel innovation and deepen connections because being different makes us better.
Locations BOXX embraces a hybrid work environment with a flexible policy that empowers our employees to decide what is best for their own health and wellbeing.
We're committed to continuing this environment into the future.
• This position is 100% remote anywhere in North America!