Content Marketing Manager - AI Technology Series A

Our client is a developer of an artificial intelligence-based platform intended to streamline the customer relationship management process. They are a Series A company with over $27M in funds raised and founded by a serial entrepreneur who has a history of successfully exiting businesses.

They are looking for their first Content Marketing Manager to bring their platform to the forefront of the market by focusing our messaging, position and to go to market strategies.

The Role:

• Help the company be at the forefront on Linkedin for Enterprise AI:
  Create weekly LinkedIn posts (video, images, copy) for the company account and executive team
• Define, implement and lead our SEO strategy to drive organic growth
• Create Short form style videos showcasing how their solution makes their ICP's lives easier and distribute across social accounts
• Create buyer enablement content like customer & user stories and testimonials that can be featured across channels
• Write nurture sequences to fuel their Outbound strategy
• Test innovative content formats and messaging to break through the noise in a crowded market; experiment with memes, short-form videos, and other creative formats and messaging styles to maximize engagement on LinkedIn
• Collaborate with Sales team to align content with key customer moments and buyer enablement goals
• Support initiatives beyond content creation, such as event planning, writing email sequences, building decks, and tweaking paid media campaigns across LinkedIn, Reddit, and Meta (you don't have to be an expert in any of these areas)
• Build up their use-case library and product playbooks
• Track and optimize content performance based on revenue contribution, engagement metrics, and other KPIs.

About You:

• Must be able to go into the office 3x per week (located downtown Toronto close to Union Station)
• 2-4 years of marketing experience in a content or social media role.
• You're a social-first thinker; social media is your comfort zone
• Above average video and audio editing qualities
• Willing to adopt an AI-first mindset to fuel high volume of content production; plus if you have no-code capabilities (e.g. APIs, Webhooks, IPaaS)
• Very strong copywriting skills
• Proven ability to create content that drives pipeline and revenue, particularly on LinkedIn
• Experience producing a high volume of content quickly and effectively across multiple formats (blog posts, LinkedIn, reports, etc.)
• Comfortable being on camera
• Strong at community management (i.e. responding to prospects in different social forums)
• Comfortable being working with executive team - you'll be interviewing them often
• Familiarity with using tools like Gong to turn insights into compelling content
• Experience supporting simple paid media campaigns (LinkedIn, Reddit, Meta).
• Resourceful, adaptable, and comfortable working in a dynamic start-up environment.
• Strong attention to detail and ability to execute on multiple projects simultaneously

What's in it for you?

• Opportunity to work with an inspirational leadership with a track record of growing and successfully exiting businesses
• Opportunity to "own" the content and social marketing domain and put your stamp on the growth of the department company wide
• Compensation $80-100k base salary + Equity

Interested candidates, please note:
our team checks for new applicants every day and while we would love to be able to engage with each of you personally, given the high volume of applicants we receive we are only able to contact candidates that are best suited for this role.

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