Marketing Manager - 19129

Are you a strategic and creative marketing professional ready to make a lasting impact? Do you excel at turning great ideas into actionable plans that engage audiences and drive business success? If you're looking for an onsite senior leadership role that offers the opportunity to influence strategy, inspire teams, and shape a dynamic marketing vision, we want you as our Marketing Manager.

The Role:

As Marketing Manager, you will oversee all aspects of marketing, from strategy development to execution.
You'll collaborate across teams to ensure campaigns align with business objectives, resonate with diverse audiences, and elevate our brand.
This role requires a balance of strategic thinking, creative leadership, and hands-on management to deliver impactful results.

Key Responsibilities:

• Strategic Leadership - Develop and implement a comprehensive marketing strategy that aligns with organizational goals.
  Analyze market trends, customer behavior, and competitive landscapes to inform decision-making.
  Collaborate with senior leadership to align marketing objectives with overall business strategy.
• Digital Marketing & Analytics - Oversee digital marketing efforts, including SEO, SEM, and paid advertising campaigns, to drive traffic and conversions, Develop and execute strategies for email marketing, lead nurturing funnels, and automated campaigns to engage and retain customers, Leverage analytics tools to track campaign performance, measure KPIs, and identify areas for improvement, Create data-driven strategies to optimize digital touchpoints, including websites, social media, and email platforms.
• Social media and Content Marketing - Manage and grow the organization's social media presence across platforms, fostering community engagement and brand loyalty, Plan and execute content marketing strategies, including blogs, videos, graphics, and infographics, to build audience engagement and brand authority, ensure social media campaigns align with the annual marketing calendar and broader business goals.
  
• Campaign Oversight - Lead the planning and execution of integrated marketing campaigns, including seasonal promotions, product launches, and community initiatives, Develop and maintain an annual marketing calendar to align all initiatives across multiple channels, Proven experience in creating and managing omni-channel strategies, traditional, community, and digital, Deep understanding of consumer behavior and customer journey mapping across multiple channels, Ensure campaigns are cohesive across digital, print, and in-person channels for maximum impact, Manage the marketing budget, tracking ROI and optimizing resource allocation.
  
• Team Leadership - Inspire and manage the marketing team, fostering a culture of creativity, collaboration, and accountability, Mentor team members to develop their skills and align their efforts with business goals, Build cross-departmental relationships to ensure alignment and support for marketing initiatives.
  
• Brand Stewardship - Champion the company's brand, ensuring consistency and authenticity in all marketing materials, Act as the company's voice in community and industry engagements, building trust and credibility, Protect and enhance the company's reputation through effective communication and public relations.
• Community Engagement - Collaborate with local stakeholders to create marketing strategies that resonate with rural and urban communities.
  Develop and execute community-focused campaigns to strengthen customer relationships and brand loyalty.

What We're Looking For:

• Strategic Visionary:
  Someone who can see the big picture and connect marketing efforts to organizational goals.
• Creative Problem-Solver:
  A leader who brings fresh ideas and pragmatic solutions to every challenge.
• Proven Leader:
  Demonstrated experience managing teams and delivering measurable marketing results.
• Collaborative Partner:
  Strong interpersonal skills to work effectively with leadership, operations, sales, and community stakeholders.
• Analytical Mindset:
  Ability to use data and insights to shape marketing strategies and track performance.
• Passion for Community:
  A deep connection to the values of serving rural and urban communities with authenticity and integrity.

Who you are:

• 5+ years of experience in marketing, with leadership responsibilities.
• A degree in marketing, communications, business, or a related field (or equivalent experience).
• Expertise in digital marketing, campaign management, content creation, and data analysis.
• Proficiency with marketing tools and platforms, including Google Analytics, social media management tools, email marketing software, and CRM systems.
• Strong project management skills and experience managing budgets.
• Knowledge of industries such as agriculture, petroleum, grocery, and home and building supplies is an asset.
• Hands on experience in B2B and B2C retail or sales environments

What you'll get:

• Competitive compensation $85,000-$110,000 annually plus bonus
• Pension with employer matching and medical benefits
• 3 weeks annual vacation
• Lead impactful marketing initiatives across diverse industries and communities.
• Enjoy a senior leadership role where your ideas and expertise will shape the future of our business.

Only candidates already eligible in Canada will be reviewed.
Only qualified candidates will be contacted.