Vice President & Chief Communications Officer

Nine PBS:
Vice President and Chief Communications Officer
Who We Are:
As an essential community institution, Nine PBS magnifies and deepens understanding of our community to help our region flourish. We convene meaningful conversations, we share thought-provoking content, and we host events that engage and inspire our region. Our unique facilities and connections offer opportunities for memorable experiences for audiences of all ages.
Our History:
We are a community-licensed public media station. For 70 years, we have been a foundational pillar in the St. Louis community by providing trusted, community-centered content and resources. Our core purpose is to magnify and deepen understanding of our community to help our region flourish.
Our Values:
Nine PBS is rooted in our four values:
Community, Trust, Equity, and Learning. These guide every aspect of our work - both in how we interact with one another as teammates, as well as how we engage with the community.
Our Culture:
Nine PBS is an equal opportunity employer with a leadership team and culture that prioritizes diversity, equity, inclusion, and belonging. For the past four years, Nine PBS was identified by the Women's Foundation of Greater St. Louis as a best place for women to work.
Position:
Reporting directly to the President and CEO, the primary role of the Vice President and Chief Communications Officer (VP/CCO) is to advance Nine PBS's visibility and brand by growing audiences and support. The VP/CCO is responsible for telling the Nine PBS story through institutional communications, branding, promotions, and relationships.
The VP/CCO must be a dynamic and strategic leader that partners with the CEO and executive leadership in support of the mission and strategic vision of the organization. This individual must possess a high degree of initiative, judgment, and decision-making.
Primary Responsibilities:
The following primary responsibilities are essential to meeting the expectations of this position. This is not an exhaustive list and areas of focus may fluctuate between the primary and secondary responsibilities, as needed. The ideal candidate will be able to demonstrate success in these areas at other organizations and speak about what exceeding expectations has looked like throughout their career.

Think and act creatively to develop and lead integrated communication and marketing strategies that grow audience, increase support, strengthen and increase brand awareness.
Optimize multi-platform marketing and communications efforts to reach target audiences effectively.
Be a leader on the Nine PBS executive team by contributing to and advancing the organization's strategic direction.
Lead, motivate, support, and proactively ensure strategic direction for the communications team so they produce the highest level of service for Nine PBS and its audiences.
Foster an environment of inclusivity and opportunity that includes mentorship and professional development.
Set organizational voice/messaging/branding standards and ensure they are used consistently across internal and external stakeholders to communicate using 'one voice'.
Maximize strategic sponsorships and collaborations with external agencies, vendors and influencers to amplify brand reach and awareness.
Oversee event strategy and implementation.
Forecast and manage annual marketing budgets and updates, while proactively reporting progress against key performance indicators.
Develop and approve budgets and creative executions for owned, earned, trade, and paid media campaigns.
Know and report about what works by tracking and analyzing results of efforts to help inform future work and campaigns.
Maintain and grow key relationships with public media colleagues, partners, vendors, and volunteers.
Oversee promotions and branding efforts for station programs and initiatives.

Qualifications:
Bachelor's degree required, with at least 10-15 years of experience in marketing, communications, branding or other related fields. Proficient in Excel, PowerPoint, Word and other MS Office applications (i.e., Adobe Creative Suite).
Hybrid Schedule:
This position is eligible for a hybrid schedule, typically working up to three days virtually each week. Must attend executive team meetings in-person unless given advanced approval from President & CEO. In addition, on-site work is expected for one-on-one meetings with the CEO (when appropriate), and attendance at Board meetings and key events. Ability and willingness to work a varied schedule including evenings and weekends. Ability for some travel.
Application Instructions
Company:
Nine PBS
Vacancy Type:
Full-Time
Job Location:
St Louis, MO, US
Salary Range:
$125,000 - $135,000
Application Timeline:
October 18th - November 6th, 2024
Application Process:
For a candidate to be considered for employment, the following materials must be submitted as a complete application to ***:


Resume
Cover Letter
3 Professional References from Previous Supervisors (will not be contacted unless offered the position)
Provide a word document that includes responses to the following three questions:


How are you uniquely qualified to enhance the Nine PBS team and our work? (no more than 150 words)
Please provide an example of a time when you, as a leader, impacted an organization's culture in a positive way. (no more than 150 words)
What would success look like for you in this position? (no more than 150 words)

As an essential community institution, Nine PBS magnifies and deepens understanding of our community to help our region flourish. We tell stories that move us. We meet people where they are the most comfortable consuming content. Nine PBS's platforms include four distinct broadcast channels (Nine PBS, Nine PBS KIDS, Nine PBS World, and Nine PBS Create), ninepbs.org, social media, the free PBS Video App, streaming services, live and virtual events, and the Public Media Commons. Since 1954, Nine PBS has accepted the community's invitation into their homes, schools, and businesses. Follow Nine PBS on X, Facebook, Instagram, LinkedIn, and TikTok.
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