Director, Product Marketing

Natural Factors
CA - Quebec - Ahuntsic North
December 28, 2024
Marketing

Reporting to the Chief Operating Officer, the Director, Product Marketing, plays a crucial role in developing and executing strategies for 1VALET's products. Creates tools and resources to support the sales process. The Director of Product Marketing serves as a key strategic leader, bridging the gap between product development, marketing, and sales to drive product success in the market. Their work is critical for effectively communicating a product's value proposition and driving adoption and revenue growth.
Responsibilities
Lead the overall product marketing strategy and vision
Develop go-to-market plans for new and existing products
Oversee the product positioning, messaging, and differentiation in the market
Manage end-to-end product launches, both internally and externally
Oversee the product lifecycle, from awareness to adoption in new market segments
Conduct market research and competitive analysis
Develop user and buyer personas
Work closely with product management, sales, and other marketing teams
Align product marketing efforts with overall business objectives
Collaborate on pricing strategies and product roadmaps
Create marketing and sales materials to support internal teams and promote products externally
Measure and report on the performance of product marketing initiatives
Develop content like case studies, product videos, and website copy
Prepare analyses and recommendations for stakeholders
Create tools and resources to support the sales process
Manage and mentor the product marketing team
Provide guidance to junior product marketing personnel
Qualification
10+ years in product marketing or related roles, with at least 3-5 years in a leadership position. A bachelor's degree in marketing or a related field.
Familiarity with Proptech or SaaS
Experience managing products through all stages, from concept to launch and beyond.
Skills
Ability to develop and implement marketing strategies that align with business goals
Proficiency in market research and data analysis to inform decisions
Strong team management skills to lead and mentor a marketing team
Excellent verbal and written communication skills for effective stakeholder engagement
Ability to work cross-functionally with product development, sales, and other teams
Knowledge of digital marketing strategies, tools, and metrics
What We Offer
A culture of ownership and autonomy - you will thrive if you are a self-starter and enjoy a fast-paced environment
Work with an incredible product - there is true belief across our team that we have the best product on the market
Trust and flexibility - work from home, unlimited paid time off, and flexible schedules. We care about your performance, not your hours. We trust you to manage your time in a way that works best for you.
Competitive compensation structure and 100% employer-paid benefits
Extra perks: employee stock option packages, employer-paid benefits, 10-day holiday office shutdown each December, and support for professional growth.
Working With Us
As a proud equal-opportunity employer, we consider all applicants for employment and openly encourage those who identify as members of underrepresented communities to apply to join our growing team. Join us, leave your mark, and let's make something extraordinary, together.
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Read the full job description and apply online on the recuiter's web-site

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